Facebook and Instagram are part of the Meta family of apps, and alongside Google, are the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.
The course is designed for agency, brand or business owners who are already managing Facebook, Instagram and Messenger paid activity, but want to learn how to strategically plan campaigns that are aligned to business goals and objectives.
During the session, you’ll learn how to gather data and insights to determine appropriate objectives, audiences, bids, budgets and creative for your brand or client campaigns. We’ll also help you understand how to forecast results based on research findings.
Our Facebook Advanced: Media Planning course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
If you’re looking for ‘in-platform’ campaign planning and optimisation only, then taking this Media Planning training course is recommended. However, if you’re responsible for managing campaigns end to end, we'd recommend taking both this course and our Facebook Ads: Media Buying course together.