Influencer Marketing Essentials
Ready to tap into the power of creator partnerships? Our one-day course equips you with the skills to find, vet, brief, and manage content creators and influencers to deliver impactful campaigns for your brand.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Influencer marketing has evolved far beyond celebrity endorsements. Today, brands of all sizes are partnering with creators, from nano-influencers to established names, to reach engaged audiences authentically. But success depends on choosing the right partners, setting clear expectations, and managing collaborations effectively.
This one-day workshop, delivered in-person or online, offers a comprehensive, hands-on learning experience for marketers and business owners. Whatever your level of experience, this course will equip you with practical skills to run influencer campaigns confidently, from initial outreach through to measuring ROI.
Our Influencer Marketing Essentials course is available in London at The Shard, or online through our virtual classroom. We also provide private training, available anywhere across the UK and internationally, to ensure you have the flexibility to learn in a way that suits you.
What you’ll learn
By the end of this course, you will be able to:
Understand the content creator and influencer landscape
Identify and vet creators that align with your brand
Write clear, effective briefs that deliver results
Manage creator relationships and content approvals
Build long-term partnerships beyond one-off collaborations
Define clear goals and KPIs for influencer campaigns
Conduct outreach and negotiate partnerships effectively
Understand contracts, usage rights, and disclosure requirements
Measure campaign performance and demonstrate ROI
Course agenda
Introduction to Influencer Marketing
- Understanding the creator and influencer landscape
- Exploring the different types of creators: nano, micro, macro, and celebrity
- Recognising what makes a good creator (and red flags to avoid)
- Defining where influencer marketing fits within your strategy
Planning Your Influencer Campaign
- Setting campaign goals and objectives
- Defining KPIs and success metrics
- Understanding your target audience and platform fit
- Budgeting for influencer partnerships
Finding & Vetting Creators
- Sourcing creators: platforms, tools, and manual discovery
- Evaluating creators: engagement, authenticity, audience demographics
- Spotting red flags: fake followers, misaligned values, inconsistent quality
- Building a shortlist of potential partners
Outreach & Negotiation
- Crafting effective outreach messages
- Negotiating fees, deliverables, and timelines
- Understanding different partnership models (gifted, paid, affiliate, ambassador)
Briefs, Contracts & Compliance
- Writing briefs that deliver results
- Understanding contracts: usage rights, exclusivity, and payment terms
- Navigating disclosure requirements (ASA, FTC)
- Protecting your brand legally
Managing Creator Relationships
- Communicating effectively throughout the campaign
- Reviewing and approving content
- Handling feedback and revisions
- Building long-term partnerships vs one-off collaborations
Measuring Performance & ROI
- Tracking campaign performance across platforms
- Analysing engagement, reach, conversions, and sentiment
- Calculating ROI and proving value
- Turning insights into learnings for future campaigns
Wrap-up & Q&A
Who it’s for
This course is suitable for anyone looking to work with content creators and influencers, including:
- Brand-side marketers looking to develop effective influencer partnerships
- Business owner wanting to leverage creator collaborations for growth
- Agency professionals managing influencer campaigns for clients
- Communications or PR professionals exploring creator partnerships
- Anyone responsible for sourcing, briefing, or managing content creators
Next steps
To continue your learning, check out our Social Media Strategy course and our Content Marketing training.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team