The Share of Model Platform Workshop

This one-day workshop equips you with the knowledge and tools to measure your brand’s reach and position across Large Language Models (LLMs) used by millions every month.

In the morning, we’ll explore how models like Google’s Gemini, Meta’s Llama, and OpenAI’s GPT - alongside emerging technologies such as agentic AI - are reshaping digital marketing. You’ll gain insight into how these systems "think" and "speak" about brands, and why understanding their outputs is now critical to brand strategy.

Next, we’ll introduce the Share of Model platform, which tackles these challenges by offering new, AI-specific metrics including share of voice, perceived strengths and weaknesses, and top sources of brand visibility.

In the afternoon, a guided platform tour will give you hands-on experience using these tools, helping you analyse current LLM perceptions of your brand and take steps to influence them.

Offered as a private course live online or in person at a location of your choice, the contents of the session can be tailored to use your own account workspace within the Share of Model platform, with optional material for your add-ons, integrations and use cases.