Technical SEO
Is your website’s technical setup limiting its search performance? Learn the crawling, speed, rendering and structured data fixes that help search engines find, understand and rank your content.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Strong SEO visibility depends on a technically sound website. This one-day Technical SEO course helps you identify underlying issues, prioritise improvements and build stronger foundations for organic performance.
You’ll explore how search engines crawl, render and index websites, from robots.txt and canonical tags to XML sitemaps and internal linking. We’ll also examine Core Web Vitals, page speed, mobile usability, schema markup and the fundamentals of international site structure.
Led by instructors with years of real-world experience, the course combines practical fixes with examples from technical audits. You’ll leave equipped to identify common issues and explain your recommendations clearly to developers and stakeholders.
Attend at The Shard in London or in our live online classroom. Private sessions are also available, delivered virtually or at your workplace anywhere in the UK or internationally.
What you’ll learn
By the end of this course, you will be able to:
- Explain how search engines crawl and index websites, and how site architecture affects content discovery
- Identify technical duplication, crawl errors and redirect issues using common SEO audit tools
- Recognise schema opportunities and create structured data using JSON-LD
- Manage crawling and indexing signals using XML sitemaps, robots.txt, noindex directives and canonical tags
- Evaluate page speed, Core Web Vitals and mobile usability, then prioritise areas for improvement
- Plan international website structures using geotargeting and hreflang
Course agenda
Crawling & Indexing
- The crawling and indexing process
- XML sitemap optimisation and submission
- Principles of effective site structure
- Handling technical duplication
- Using robots.txt, no follow tags and canonicalisation
- Crawl errors and redirects
- Introduction to log files
- Popular tools for technical SEO auditing
Page Speed & Performance
- Google’s Page Experience factors
- Site security
- Core Web Vitals and other page speed metrics
- Tools and metrics for page speed measurement
- Identifying and tackling page speed issues
Mobile Site Optimisation
- Passing the mobile usability test
International SEO
- Site structure for international content
- Geo-targeting options and considerations
- Hreflang and international targeting
Schema & Structured Data Mark-up
- What is Schema?
- Common Schema types and uses
- Implementing Schema
Who it's for
This course is perfect for:
- SEO practitioners looking to strengthen or refresh their technical SEO skills
- Digital marketers and website managers who need to understand technical issues without becoming developers
- Web developers and digital teams responsible for incorporating SEO best practices into website builds and improvements
Prerequisites
No coding or web development experience is required. A basic understanding of SEO concepts, such as rankings, website content and links, will help you get the most from the course.
Next steps
Want to complement a technically sound website with stronger search-focused content? Our SEO Copywriting & Content Strategycourse explores keyword research, search intent and on-page content optimisation.
To understand how organic discovery is evolving beyond traditional search results, continue with our AI SEO course From SEO to AEO: Optimising for AI-led Search.
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Book two seats on the same session, the second at half price
Technical SEO
10:00am – 5:00pmLive Online£499 per personex VATTechnical SEO
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATTechnical SEO
10:00am – 5:00pmLive Online£499 per personex VAT
- Technical SEODate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Technical SEODate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Technical SEODate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
Frequently Asked Questions
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Independent Service Rating based on 41 verified reviews
Reviews
Technical SEO
An interesting and well-structured course from Chris. Especially insightful, as he has a lot of real-world practical knowledge.
Lee
Technical SEO
I enjoyed the lesson overall. It was engaging too
Anonymous
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