Technical SEO

Name: Technical SEO
Start: 2023-07-05 00:00:00
Location: The Shard, London

Is your site build holding back your organic search performance? Master the fundamentals of technical SEO on our one-day course.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Content may be King, but good technical SEO is the essential foundation on which search success is built.

Technical SEO is one of the key pillars of organic search. On this training course you’ll learn the key concepts that will ensure your site is technically robust and optimised for maximum search performance.

Regardless of your technical or web development knowledge, this course will show you how search engines operate and give you the knowledge to improve the way your site functions and performs for SEO.

Our live and interactive SEO courses are currently delivered at our training centre in the Shard or online, either as scheduled public sessions, or privately .

Want to know more? Read on for more detail on our course agendas or contact us for more information.

Course overview

Who should attend:

Our technical SEO training is suitable for anybody who wants to understand the key concepts around web builds, site structure and page performance. This course is regularly attended by existing SEO practitioners looking to hone their technical skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practices for web development.

What you’ll learn:

How to manage crawling, indexing and rendering, including the best use of canonical tags, no-index attributes, robots.txt and log files
How to handle crawl errors and how to apply effective redirect strategies
How to optimise page speed and other Google page experience signals including Core Web Vitals and mobile usability
The fundamentals of International SEO and how to structure your global sites effectively
How to implement structured data (schema markup) on your site

Course Agenda

Crawling and Indexing

The crawling and indexing process
XML sitemap optimisation and submission
Principles of effective site structure
Handling technical duplication
Using robots.txt, no follow tags and canonicalisation
Crawl errors and redirects
Introduction to log files
Popular tools for technical SEO auditing

Page Speed and Performance

Google’s Page Experience factors
Site security
Core Web Vitals and other page speed metrics
Tools and metrics for page speed measurement
Identifying and tackling page speed issues

Mobile Site Optimisation

Passing the mobile usability test

International SEO

Site structure for international content
Geo-targeting options and considerations
Hreflang and international targeting

Schema and Structureed Data Mark-up

What is Schema?
Common Schema types and uses
Implementing Schema

Next Steps:

Technical SEO is one of the core components of SEO, however good organic search performance also relies on the quality of your content and the authority of your website. To learn more on these topics, check out the Content Strategy & Copywriting for SEO course and the Link Building & Digital PR course.

Upcoming courses

The Shard, London Technical SEO	Wed, Jul 05 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Technical SEO	Fri, Jul 07 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Technical SEO	Wed, Aug 09 2023 £499 ex VAT	ADD TO BASKET

The Shard, London Technical SEO	Wed, Sep 06 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Technical SEO	Mon, Sep 11 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Technical SEO	Wed, Oct 04 2023 £499 ex VAT	ADD TO BASKET

The Shard, London Technical SEO	Wed, Nov 08 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Technical SEO	Tue, Nov 14 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Technical SEO	Wed, Dec 06 2023 £499 ex VAT	ADD TO BASKET

Upcoming courses

The Shard, London

Technical SEO

Wed, Jul 05 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Technical SEO

Fri, Jul 07 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Technical SEO

Wed, Aug 09 2023

£499 ex VAT

ADD TO BASKET

The Shard, London

Technical SEO

Wed, Sep 06 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Technical SEO

Mon, Sep 11 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Technical SEO

Wed, Oct 04 2023

£499 ex VAT

ADD TO BASKET

The Shard, London

Technical SEO

Wed, Nov 08 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Technical SEO

Tue, Nov 14 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Technical SEO

Wed, Dec 06 2023

£499 ex VAT

ADD TO BASKET

Book this course

Location

Date

£499 ex VAT