YouTube Optimisation & Marketing

Whether your business is completely new to YouTube or you’re looking to optimise your existing performance, our YouTube marketing course will take your video strategy to the next level and solidify your presence on the streaming platform.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With over 1.8 billion logged in users, YouTube dominates the video streaming market, and is the world's second largest search engine.

While you’re still thinking if your brand should establish a presence on YouTube, other brands are already leading the way with video marketing. Understanding how the platform works is crucial to your marketing strategy.

Whether you’re looking to boost brand awareness, change brand perceptions, launch a new product or increase sales, this course will help you tap into the digital audience in a smart way. We’ll teach you how to build an effective content strategy and content plan and how to optimise your videos properly for organic discovery.

Our YouTube Optimisation & Marketing course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.

Course overview

Who should attend:

Whether you’re still thinking of launching a YouTube channel for your brand or already have one, this course will help you leverage the power of video in the best way possible.

What you'll learn:

By the end of this course, you will be able to:

  • Plan what to publish and when
  • Identify what metadata to use, and which YouTube features to set up to make sure your content is discovered by the right audience
  • Curate all of your content library to boost and keep up engagement
  • Build a successful distribution and promotion strategy
  • Cross-promote content to increase video views and engagement

Course agenda

Introduction to YouTube & Online video
  • Evolution of YouTube
  • The power of online video
  • Leveraging content trends
  • YouTube SEO
  • Keeping up with YouTube algorithm changes
Programming: Content Strategy
  • Developing a programming strategy
  • Developing hub, hygiene and hero content
  • Preparing an editorial plan
  • Long-form vs. Short-form content
  • YouTube shorts
Publishing & Discoverability: Video Metadata Optimisation
  • Discoverability and the YouTube algorithm
  • Video title optimisation
  • Video description optimisation
  • Video tags
  • Video thumbnails
Content Curation Techniques for Higher Engagement
  • Channel optimisation and branding
  • Playlisting
  • Optimising archive and library content
  • End screen optimisation
  • Passive content curation
Content Distribution & Promotion
  • Content distribution platforms
  • Paid vs. unpaid content promotion
Engagement, UGC & Competitors
  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques
Understanding YouTube Data & Analytics
  • Basics of YouTube Analytics
  • What is watch-time and why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track
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