YouTube Optimisation & Marketing

Learn the essentials of video marketing and YouTube SEO with our one day training course.
1 day course
Supporting material
Classroom, Private
Face to face, interactive classroom training run from our global training centres.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

While you are still thinking if your brand should have presence on YouTube other brands are already leading the way with video marketing.

With over 1.8 billion logged in users YouTube dominates the video streaming market and is the World's second largest search engine.

Understanding how the platform works is crucial to your marketing strategy. Our YouTube Marketing and Optimisation training will help get you started and build a sustainable audience for your brand!

Whether you are looking to boost brand awareness, change brand perceptions, launch a new product or increase sales, this course will help you tap into the digital audience in a smart way.

We’ll teach you how to build an effective content strategy and content plan and how to optimise your videos properly for organic discovery.

Our YouTube Optimisation & Marketing course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
Whether you are still thinking of launching a YouTube channel for your brand or already have one, this course will help you leverage the power of video in the best way possible.
Walk away with the ability to:
  • Plan what to publish and when
  • Identify what metadata to use, which YouTube features to set up to make sure your content is discovered by the right audience
  • Curate all of your content library to boost and keep up engagement
  • Build a successful distribution and promotion strategy
  • Cross-promote content to increase video views and engagement
Course Agenda
Introduction to YouTube and video marketing
  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes
Producing a Video Content Strategy
  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Sharable”?
Publishing Videos and YouTube SEO
  • Video title optimisation
  • Video description optimisation
  • Video Tags
  • Video thumbnails
Content Curation Techniques for Higher Engagement
  • The power of playlisting
  • Optimising archive and library content
  • Passive content curation
Content Distribution and Promotion
  • Other content distribution platforms
  • Paid vs unpaid promotion
Passive & Active Cross-promotion
  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques
Understanding YouTube data & analytics
  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Book this course
£499 ex VAT
Other options available
Private classes
Call our sales team today
All of our scheduled courses are available as private sessions, tailored to the needs of your team. These can be delivered at our own training centres globally, any location of your choice or via Virtual Classroom.
Enterprise Solutions
Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.
More about Enterprise Solutions
Related news
& insights
14 Funny & Weird Collective Nouns...
01 Sep, 2019
Our love for the English language at Jellyfish Training recently took us down a road of collective nouns. We thought we’d create this funny list for you and bring them to life with illustrations....
How to Create Audience Segments in Google Analytics
10 Sep, 2019
Here's our easy guide to getting started with audience segmentation in Google Analytics....
Free Keyword Research Template
11 Sep, 2019
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....
A Social Media Plan to save you hours of work
11 Sep, 2019
A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...
North America
Europe, Middle East & Africa