With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.
On our local SEO course you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.
Our beginners level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.
As well as the basics of SEO we'll look at other important considerations for local search including local ranking factors, optimising local store pages, Google My Business, local Schema, and building local links and citations.
This course is available for individual delegates at our training centre in The Shard, London, online via virtual classroom. We also offer private training, online, or at a location of your choice.