Local SEO

Whether you're a small local trader or a large multi-locational business, understanding how to attract nearby customers through search is vital. Learn the secrets of local search engine optimisation on our one-day course.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.

On our local SEO course you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.

Our beginners level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.

As well as the basics of SEO we'll look at other important considerations for local search including Google My Business, local Schema, Mobile search and local citations.

Our courses are available for individual delegates at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course has been designed to suit both small local businesses owners and marketing professionals from larger, multi-locational brands, with a local presence.
Walk away with the ability to:
  • Explain how search engines work including key Google algorithm changes
  • Identify opportunities for local search and make the most of them
  • Describe the benefits of onsite SEO and best practice for optimising page content for local search
  • Explain the importance of local backlinks and citations and how to build them
  • Use Google My Business to optimise your local map and search presence
Course agenda
Introduction to Local SEO
  • What is Local SEO?
  • Why is it important?
General SEO Considerations
  • Evolution of SEO
  • General SEO ranking factors
Keyword Research for local search
  • How to conduct keyword research
Basics of on-page optimisation
  • URLs
  • Page titles
  • Headings
  • Image alt tags
Optimising content for local search
  • Site structure
  • Building out local content
Google My Business
  • Creating an account
  • Adding and verifying multiple locations
  • Optimising your listing
  • Acquiring Google reviews
Local Citations and Link Building
  • What are citations and how to build them
  • Link building considerations
  • Link earning ideas
Local Business Schema
  • Structured data types
  • Implementing Schema
  • Monitoring reviews and social mentions
Tracking and Monitoring Performance
  • Tools for tracking and monitoring SEO performance
Tracking and Monitoring Performance
  • Tools for tracking and monitoring SEO performance
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£499 ex VAT
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