With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.
On our Local SEO training course, you'll learn how to optimise your website to take advantage of localised search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.
This beginner-level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign. As well as the basics of SEO, we'll look at other important considerations for local search, including local ranking factors, optimising local store pages, optimising your Google Business Profile, local Schema, and building local links and citations.
Our Local SEO course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.