Local SEO

4.9 / 5 Feefo reviews
Whether you're a small local trader or a large multi-locational business, understanding how to attract nearby customers through search is vital. Learn the secrets of local search engine optimisation on our one-day course.
1 day course
Supporting material
Classroom, Virtual, Private
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.

On our local SEO course you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.

Our beginners level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.

As well as the basics of SEO we'll look at other important considerations for local search including local ranking factors, optimising local store pages, Google My Business, local Schema, and building local links and citations.

This course is available for individual delegates at our training centre in The Shard, London, or online via virtual classroom. We also offer private training, online, or at a location of your choice.

Course overview
Who should attend:
This course has been designed as a locally focussed alternative to our SEO Standard course. It will suit both small local business owners and marketing professionals from larger, multi-locational brands, with a local presence.
Walk away with the ability to:
  • Explain how search engines work including key local ranking factors
  • Identify different opportunities within local search results
  • Develop and optimise page content for local search
  • Explain the importance of local backlinks and citations and how to build them
  • Use Google My Business to optimise your local map and search presence
Course agenda
Introduction to Local SEO
  • What is Local SEO?
  • Why is it important?
Local Search Results in Google
  • The Local Pack and Map results
  • Localised organic listings
Google Ranking Factors
  • Local Search ranking factors
  • General ranking factors
Keyword Research for local search
  • How to conduct keyword research
Local store page optimisation
  • Building out local pages
  • Using local schema markup
On-page optimisation
  • Site structure & internal linking
  • Optimising URLs
  • Page titles & meta descriptions
  • Pahe Headings & H tags
  • Image alt tags
Building supporting domain content
  • Search and the customer journey
  • Researching your audiences interests
Google My Business
  • Creating an account
  • Managing multiple locations
  • Optimising your listing
  • Google posts
Local reviews
  • Aquiring Google reviews
  • Non-Google reviews
Local Citations and Link Building
  • Citations and how to build them
  • Link building considerations
  • Link earning ideas
If you're looking to expand your SEO knowledge further, why not consider our great value SEO Specialist bundle, which also includes our Standard and Advanced SEO courses.
Jellyfish has years of experience creating search engine friendly sites and we'll teach you the actionable skills you need, in line with our own approach to SEO.
Upcoming courses
Virtual Classroom
Local SEO
Thu, Mar 03 2022
£499 ex VAT
Virtual Classroom
Local SEO
Fri, May 06 2022
£499 ex VAT
Upcoming courses
Virtual Classroom
Local SEO
Thu, Mar 03 2022
£499 ex VAT
Virtual Classroom
Local SEO
Fri, May 06 2022
£499 ex VAT
Book this course
£499 ex VAT
Other options available
Save 30% on SEO Specialist bundle
This three course bundle will help you gain the core skills to become an SEO specialist.
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Independent Service Rating based on 117 verified reviews
SEO Advanced
Mirela Dineva 22 November, 2021
The content was great, I appreciated the flexibility to tailor it to our brand. Chris was great as well, made complex topics very easy to understand!
SEO Standard
Trusted Customer 15 July, 2021
Great training! very indepth and the trainer is very knowledgable
SEO Advanced
Trusted Customer 13 December, 2021
I learnt a lot and I really thought the presentation was great.