Local SEO

4.9 / 5 Feefo reviews
Whether you're a small local trader or a large multi-locational business, understanding how to attract nearby customers through search is vital. Learn the secrets of local search engine optimisation on our one-day course.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.

On our local SEO course you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.

Our beginners level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.

As well as the basics of SEO we'll look at other important considerations for local search including local ranking factors, optimising local store pages, Google My Business, local Schema, and building local links and citations.

This course is available for individual delegates at our training centre in The Shard, London, online via virtual classroom. We also offer private training, online, or at a location of your choice.

Course overview
Who should attend:
This course has been designed as a locally focussed alternative to our SEO Standard course. It will suit both small local business owners and marketing professionals from larger, multi-locational brands, with a local presence.
Walk away with the ability to:
  • Explain how search engines work including key local ranking factors
  • Identify different opportunities within local search results
  • Develop and optimise page content for local search
  • Explain the importance of local backlinks and citations and how to build them
  • Use Google My Business to optimise your local map and search presence
Course agenda
Introduction to Local SEO
  • What is Local SEO?
  • Why is it important?
Local Search Results in Google
  • The Local Pack and Map results
  • Localised organic listings
Google Ranking Factors
  • Local Search ranking factors
  • General ranking factors
Keyword Research for local search
  • How to conduct keyword research
Local store page optimisation
  • Building out local pages
  • Using local schema markup
On-page optimisation
  • Site structure & internal linking
  • Optimising URLs
  • Page titles & meta descriptions
  • Pahe Headings & H tags
  • Image alt tags
Building supporting domain content
  • Search and the customer journey
  • Researching your audiences interests
Google My Business
  • Creating an account
  • Managing multiple locations
  • Optimising your listing
  • Google posts
Local reviews
  • Aquiring Google reviews
  • Non-Google reviews
Local Citations and Link Building
  • Citations and how to build them
  • Link building considerations
  • Link earning ideas
If you're looking to expand your SEO knowledge further, why not consider our great value SEO Specialist bundle, which also includes our Standard and Advanced SEO courses.
Upcoming courses
Virtual Classroom
Local SEO
Thu, Oct 08 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Local SEO
Thu, Nov 26 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Local SEO
Thu, Jan 21 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Local SEO
Thu, Feb 04 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Local SEO
Thu, Mar 18 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Local SEO
Thu, Oct 08 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Local SEO
Thu, Nov 26 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Local SEO
Thu, Jan 21 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Local SEO
Thu, Feb 04 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Local SEO
Thu, Mar 18 2021
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
Loading...
Other options available
Save 50% off SEO Specalist bundle
This three course bundle will help you gain the core skills to become an SEO specialist.
View Bundle
close
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Feefo logo
Independent Service Rating based on 107 verified reviews
SEO Advanced
Trusted Customer 21 September, 2020
it was great i learned a lot regarding the mentioned subject, i hope with the knowledge i obtained i will be able to share with my team.
SEO Standard
Siobh�n Smith 17 September, 2020
It was good value for money
SEO Standard
Keshet Brosh 9 June, 2020
Full coverage of all relevant topics, useful material it is hard to find online.
Related news
& insights
BROWSE ALL ARTICLES
SEO Guides
22 Mar, 2020
Google Search Console can provide hugely valuable data for your site - particularly for SEO. However, this data is not automatically available in Google Analytics. In this guide, we outline the diff...
Blog
18 Feb, 2020
We spoke to our experts across the global SEO team at Jellyfish, and here they reveal how to kickstart your SEO career – and some top tips to help you along the way....
Blog
20 Feb, 2019
What SEO can learn from Google's new report outlining the tactics they are taking to fight disinformation?...
Blog
14 Feb, 2018
Access our keyword research template. Free to use and share via Google sheets....
Blog
12 May, 2018
Think you know keyword research? Discover 5 advanced tactics to help you take your SEO strategy to the next level with our step by step guide....
Blog
24 Aug, 2018
Want to know the best SEO plugins for WordPress? Our guide shows you how to install and use 3 essential tools....
Blog
03 Dec, 2017
It’s official, ‘awesomeness’ is a Google ranking factor. So here’s our guide to making your website Google Awesome!...