UNITED STATES

Local SEO

Whether you're a small local trader or a large multi-locational business, understanding how to attract nearby customers through search is vital. Learn the secrets of local search engine optimisation on our one-day course.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.

On our Local SEO course you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.

Our beginner-level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.

As well as the basics of SEO we'll look at other important considerations for local search including local ranking factors, optimising local store pages, Google My Business, local Schema, and building local links and citations.

This course is available for individual delegates via virtual classroom. We also offer private training online, or at a location of your choice in the US.

Course overview
Who should attend:
This course will suit both small local business owners and marketing professionals from larger, multi-locational brands, with a local presence.
Walk away with the ability to:
  • Explain how search engines work, including key local ranking factors
  • Identify different opportunities within local search results
  • Develop and optimise page content for local search
  • Explain the importance of local backlinks and citations and how to build them
  • Use Google My Business to optimise your local map and search presence
Course agenda
Introduction to Local SEO
  • What is Local SEO?
  • Why is it important?
Local Search Results in Google
  • The Local Pack and Map results
  • Localised organic listings
Google Ranking Factors
  • Local Search ranking factors
  • General ranking factors
Keyword Research for local search
  • How to conduct keyword research
Local store page optimisation
  • Building out local pages
  • Using local schema markup
On-page optimisation
  • Site structure & internal linking
  • Optimising URLs
  • Page titles & meta descriptions
  • Pahe Headings & H tags
  • Image alt tags
Building supporting domain content
  • Search and the customer journey
  • Researching your audience's interests
Google My Business
  • Creating an account
  • Managing multiple locations
  • Optimising your listing
  • Google posts
Local reviews
  • Aquiring Google reviews
  • Non-Google reviews
Local Citations and Link Building
  • Citations and how to build them
  • Link building considerations
  • Link earning ideas
Upcoming courses
Virtual Classroom
Local SEO
Tue, Jun 13 2023
$549
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Virtual Classroom
Local SEO
Tue, Aug 15 2023
$549
ADD TO BASKET
Virtual Classroom
Local SEO
Tue, Sep 12 2023
$549
ADD TO BASKET
Virtual Classroom
Local SEO
Thu, Nov 02 2023
$549
ADD TO BASKET
Virtual Classroom
Local SEO
Tue, Dec 12 2023
$549
ADD TO BASKET
Upcoming courses
Virtual Classroom
Local SEO
Tue, Jun 13 2023
$549
ADD TO BASKET
Virtual Classroom
Local SEO
Tue, Aug 15 2023
$549
ADD TO BASKET
Virtual Classroom
Local SEO
Tue, Sep 12 2023
$549
ADD TO BASKET
Virtual Classroom
Local SEO
Thu, Nov 02 2023
$549
ADD TO BASKET
Virtual Classroom
Local SEO
Tue, Dec 12 2023
$549
ADD TO BASKET
Book this course
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