Introduction to TikTok Shop
Ready to turn TikTok engagement into ecommerce sales? Learn to set up and manage a storefront, work with affiliates and explore LIVE shopping and advertising on this hands-on TikTok Shop course.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
TikTok Shop brings content, creators and commerce together within the app. Learn how to set up your storefront, reach potential customers and build a practical strategy for launching on the platform.
On this course, you’ll learn how to navigate Seller Center, optimise product listings and manage pricing, inventory, fulfilment and shipping settings. We’ll also explore how to structure affiliate commissions, collaborate with creators and host engaging LIVE shopping events.
Through practical instruction, you’ll examine Shop Ads, LIVE Ads, affiliate boosting and Spark Ads. You’ll leave better equipped to monitor performance and create a focused 30-day TikTok Shop launch plan.
Attend this one-day course in person at our training centre in The Shard, London, or live online from anywhere in the UK. Private sessions are also available, delivered virtually or at your workplace in the UK or internationally.
What you’ll learn
By the end of this course, you will be able to:
- Explain how Seller Center, the Affiliate Portal, Creator Marketplace and Ads Manager support TikTok Shop
- Plan TikTok LIVE shopping sessions using product carousels, offers and engagement techniques
- Evaluate Shop Ads, LIVE Ads, affiliate boosting, Spark Ads and targeting options
- Register a seller account and configure product listings, pricing, inventory and fulfilment settings
- Structure affiliate commissions, find creators and track partnership sales
- Use performance metrics to develop a practical 30-day TikTok Shop launch plan
Course agenda
TikTok Shop Ecosystem Overview
- Introduction and course objectives
- What is TikTok Shop?
- Key features and benefits for sellers
- Overview of TikTok Shop platforms: Seller Center, Affiliate Portal, Creator Marketplace, Ads Manager
TikTok Shop Store Set-up & Optimisation
- Seller registration process (individual vs. business)
- Uploading products: titles, images, descriptions, categories
- Pricing and inventory management
- Order fulfillment and shipping settings
- Navigating the Seller Center dashboard
TikTok Shop LIVE Selling
- Introduction to TikTok Shop LIVE and commerce integration
- Setting up a LIVE selling session
- Using product carousel and pinned products
- Creating offers and bundles for LIVE
- Tips for engaging and converting viewers
- Monitoring LIVE performance metrics
TikTok Shop Affiliate Program
- Understanding TikTok Shop Affiliates
- Adding affiliate products to your shop
- Commission models and creator incentives
- Finding and collaborating with creators via Creator Marketplace
- Managing affiliate partnerships and tracking sales
- Examples of successful affiliate campaigns
TikTok Shop Ads
- Overview of TikTok Shop ad formats (Shop Ads, LIVE Ads, Affiliate Boosting)
- Creating a conversion-focused ad campaign
- Spark Ads vs. Non-Spark Ads explained
- Setting budgets and targeting options
Strategy Planning & Q&A
- Building a 30-day TikTok Shop launch strategy
- Tips from top TikTok Shop sellers
- Recommended tools and resources
- Open Q&A session
Who it's for
This course is perfect for:
- Small business owners and entrepreneurs preparing to sell products through TikTok Shop
- Ecommerce managers and digital marketers looking to develop TikTok as an additional sales channel
- Content creators and influencers who want to understand TikTok Shop and affiliate opportunities
Prerequisites
No previous TikTok Shop experience is required. This course is designed for beginners who want to understand TikTok's native commerce features, though basic familiarity with the TikTok app is recommended.
Next Steps
Want to boost your organic reach and create more engaging content? Our TikTok Marketing course explores audience growth, trending formats and creative strategies that support your shop's success.
If you want to produce better product videos in-house, our Video Content Creation Masterclass teaches you how to plan, shoot and edit high-quality footage using a smartphone.
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Introduction to TikTok Shop
10:00am – 5:00pmLive Online£499 per personex VATIntroduction to TikTok Shop
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATIntroduction to TikTok Shop
10:00am – 5:00pmLive Online£499 per personex VATIntroduction to TikTok Shop
10:00am – 5:00pmLive Online£499 per personex VATIntroduction to TikTok Shop
10:00am – 5:00pmLive Online£499 per personex VAT
- Introduction to TikTok ShopDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Introduction to TikTok ShopDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Introduction to TikTok ShopDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Introduction to TikTok ShopDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Introduction to TikTok ShopDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT