Google Consent Mode
Curious about how AI can enhance your use of Google Analytics 4? This half-day workshop introduces a wide offering of first and third-party AI tools for making the best of your GA4 data.
Book this courseCOURSE OVERVIEW
1/2 day course
Certificate of Attendance
Private
This half-day session will teach you how to set up Consent Mode within Google Tag Manager, integrate it with a consent management platform (CMP), and ensure that your Google Tags like Google Analytics 4 (GA4) and Google Ads respect user consent choices.
Throughout the workshop, our experienced instructors will walk you through real-world examples and best practices for controlling data collection while remaining compliant with privacy regulations.
In addition, we'll explore behavioural modelling—Google’s method for filling data gaps when user consent is not provided—and how you can set up enhanced pings to leverage this powerful feature. By the end of the session, you'll have a comprehensive understanding of how to maintain data accuracy and compliance with minimal impact on your marketing and analytics efforts.
Our Google Consent Mode course is available as a private session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Understand how Google Consent Mode works and its impact on data collection
Integrate Google Consent Mode with your existing Consent Management Platform (CMP)
Implement enhanced pings to enable behavioural modelling when consent is not granted
Comply with data privacy regulations while optimizing your data and marketing performance
Set up and configure Consent Mode using Google Tag Manager
Control and adjust Google Tags, such as GA4 and Google Ads, based on user consent
Monitor and assess the performance of tags in a consent-first environment
Course agenda
Introduction to Google Consent Mode
- The privacy landscape today and tomorrow
- Google’s Privacy Sandbox
- Introduction to Consent Mode
Setting Up Google Consent Mode
- How to implement Consent Mode in Google Tag Manager
- Integrating Consent Mode with your Consent Management Platform (CMP)
- Step-by-step configuration of GA4 and Google Ads tags with Consent Mode
Understanding Consent Signals & Google Tags
- How Consent Mode interacts with Google Tags based on user consent
- Adjusting tag behaviour for GA4, Google Ads, and other Google services
- Ensuring compliance with GDPR, CCPA, and other privacy regulations
Enhanced Pings & Behavioural Modelling
- Introduction to enhanced pings: what they are and how they work
- Using enhanced pings for data-driven insights without full user consent
- Setting up enhanced pings in GTM to enable behavioural modelling
Who it's for
This workshop is ideal for digital marketers, data analysts, compliance officers, web developers, and businesses looking for hands-on experience managing user consent and data collection in an increasingly privacy-focused environment. It's especially relevant for those already familiar with Google Tag Manager and Google Analytics 4, who need to incorporate Google Consent Mode into their set-up. If your organization needs to ensure that your tags adhere to privacy regulations while still capturing valuable insights, this course is for you.
Prerequisites
In order to get the most out of this session, you should have some experience using Google Tag Manager. You should be familiar with core GTM concepts such as tags, triggers, variables and the build - test - publish process within the platform.
BOOK THIS COURSE
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For private sessions call our sales team
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