Course Overview

  • icon1.5 hour course
  • iconCertificate of Attendance
  • iconLive Online, Private
    info-icon

With conversational interfaces rapidly capturing search traffic, platforms like ChatGPT have introduced direct advertising placements. This presents an entirely new paradigm for paid media managers.

This course is designed to get you ahead of the curve in conversational ad environments. You will learn how ChatGPT matches ads to user intent, explore the available conversational ad formats, and discover how to optimize budget allocation between traditional search and LLM-native environments. Learn how to write conversational copy that feels natural, helpful, and highly converting.

Our Ads in ChatGPT course is available via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

What you'll learn

By the end of this course, you will be able to:

  • Understand the architecture of ads within ChatGPT and conversational interfaces
  • Write ad copy that aligns with natural-sounding AI dialogue
  • Measure the attribution and performance of conversational ad spend
  • Target users based on interactive conversational prompts rather than static keywords
  • Set up, monitor, and scale campaigns within conversational LLM ad managers

Course agenda

Module 1: Introduction to ChatGPT Ads

  • The state of ads in ChatGPT and conversational AI platforms
  • How user intent differs in chat vs. traditional search queries

Module 2: Targeting & Ad Placements

  • How ChatGPT decides when and where to insert an ad during a chat session
  • Navigating ChatGPT audience profiling and contextual ad placement

Module 3: Creative & Copywriting for ChatGPT

  • Designing conversational ad templates that don't disrupt user flow
  • Best practices for tone, call-to-actions, and interactive offers in ChatGPT

Module 4: Measurement & Optimization

  • Setting up performance tracking for conversational campaigns
  • Budgeting, bidding strategies, and calculating ROI in a multi-turn chat environment

Who it's for

Paid media managers, digital strategists, PPC specialists, and growth marketers looking to diversify their ad spend and gain early-adopter advantages in LLM ad placements.

Next steps

To build a holistic paid AI search portfolio, we recommend pairing this with Google Ads in AI Mode.

BOOK THIS COURSE

Select an option

  • Ads in ChatGPT

    11:30am – 1:00pm
    Live Online
    £245 per personex VAT

  • Ads in ChatGPT

    11:30am – 1:00pm
    Live Online
    £245 per personex VAT

  • Ads in ChatGPT

    11:30am – 1:00pm
    Live Online
    £245 per personex VAT

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