Content Marketing

4.7 / 5 Feefo reviews
Do you want to attract and retain customers using content marketing? Our Content Marketing training will teach you how to produce content that gets real results.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

During this one day course you will be taught the skills we have developed whilst working on live campaigns.

Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.

With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.

Our Content Marketing course is available at our training centre in The Shard, London. We also offer private training sessions delivered at our own training centres globally, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Walk away with the ability to:
  • Develop an effective content marketing strategy to help attract and retain customers
  • Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
  • Develop audience personas
  • Identify the different content types and how and when they can be used
  • Get your content seen and shared in the world of digital PR
Course agenda
Introduction to content marketing
  • What can content marketing do for you?
  • How content marketing strategy works
Strategy and measurement
  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning
Content examples
  • Understanding the different types of content
Realising your content
  • What makes a good headline?
  • How to write engaging web content
  • Optimising content for SEO
Getting your content seen: Digital PR
  • Working effectively with influencers and pitching to journalists
  • Promoting content successfully across different platforms
Upcoming courses
Virtual Classroom
Content Marketing
Thu, Nov 12 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Content Marketing
Thu, Jan 07 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Content Marketing
Mon, Mar 08 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Content Marketing
Thu, Nov 12 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Content Marketing
Thu, Jan 07 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Content Marketing
Mon, Mar 08 2021
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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Independent Service Rating based on 17 verified reviews
Content Marketing
Trusted Customer 5 March, 2020
It was overpriced considering the "tailored" content was not delivered.
Content Marketing
Trusted Customer 20 January, 2020
It's an interesting topic, but this is not my field. But good to know.
Content Marketing
Amanda Evrard 18 December, 2019
It was a big subject matter, delivered well, that gave me a lot of useful takeaways including the training manual.Sharing with the other participants was also very useful. Thanks Jellyfish!
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