1/2 day course 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
This half-day session will equip you with the knowledge and skills for embracing GenAI and integrating it into your day-to-day work life.
GenAI is going to affect most roles in business. It’s what we call a horizontal technology - because it will affect every sector, and will impact almost every aspect of people’s work. However, it’s poorly understood on a day-to-day, personal and professional basis.
Our half-day course lays out the intricacies of GenAI technology, and focuses on real-world use-cases applicable to all industries across the globe.
This GenAI Fundamentals course is available via Virtual Classroom, or as a private training session that can be delivered online, at our Training centre in The Shard, London, or at a location of your choice.
Course overview
Who should attend:
This course is the ideal first step for anyone new to the world of GenAI, and wanting to discover more about this groundbreaking new technology. However, if you’re specifically in a marketing role looking to learn specifically about the advantages of GenAI from a marketer’s perspective, consider taking our GenAI for Marketers: Fundamentals course instead.
What you'll learn:
By the end of this course, you will be able to:
- Understand how GenAI is impacting industries globally, and the pace and impact of change
- Recognise what different industry verticals are achieving with GenAI
- Identify the main tool types available within GenAI
- Understand the risks that come with using GenAI
- Interpret how roles are evolving with GenAI
- Understand how different GenAI models work
- Describe the different sourcing strategies for GenAI skills and technology
Course agenda
- What is GenAI, and what makes it stand out within the broader field of Artificial Intelligence?
- How does GenAI impact businesses?
- What's changed in the industry as a result?
- Inspiring use cases
- Jellyfish's GenAI brand maturity curve
- Understand what the model knows about you
- Creative conformity
- Ways to reflect your brand style within GenAI tools
- AI bias: an overview
- The importance of IP and data protection
- How roles are evolving thanks to GenAI
- What are the skills people need to become better AI collaborators?
- How to foster AI collaboration within your organisation
- What is it that makes GenAI 'generative'?
- Artificial Neural Networks (ANNs) and GenAI model types
- Open source vs proprietary models
- Role and technology sourcing strategies
- Insightful GenAI tools
- Business applications you can use to work faster and smarter by leveraging GenAI
- Where is the future of GenAI and business?
Next Steps:
Consider taking the following courses to further your GenAI knowledge: