Campaign Manager 360 Best Practices

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.

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Book this course
£599 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From creating placements to generating ad tags, this course will ensure you know how to make best use of Campaign Manager 360 to achieve your business objectives.

During the session, we’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third-party tags into your campaigns.

You’ll learn about the importance of capturing your first-party data via CM360 Custom Floodlight Variables and how to leverage your website activities to create custom audiences.

Our Campaign Manager 360 Best Practices course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

Course overview

Who should attend:

This course is suitable for technology managers and ad ops teams who want to improve their trafficking and operation skills. You might be working with third-party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.

What you'll learn:

By the end of this course, you will be able to:

  • Create and update the most complex display campaigns
  • Leverage all tracking capabilities (impression, click, redirect, event tags)
  • Improve your trafficking efficiency
  • Identify the process when implementing third-party pixels and trackers for your campaigns
  • Leverage the most advanced Campaign Manager 360 functions
  • Troubleshoot skills in order to be the most reactive when fixing an issue

Course agenda

Campaign Manager 360 Integrations Overview
  • GMP stack recap
  • GMP integrations: GA4, Studio, DV360, GTM, SA360, and Ads Data Hub
  • Other integrations: Twitter, app tracking, brand safety partners
  • Custom integrations via the CM360 APIs
Taxonomy Across GMP Platforms
  • Equivalence from one side to the other
  • Jargon Buster
Advertiser Tracking
  • Floodlight tags recap
  • Parent / child advertiser relationship
  • Default dynamic tags
  • Publisher dynamic tags
Advanced Trafficking
  • Bulk edit
  • Export / import in CM360
  • Ad scheduling
  • Frequency shipping
  • Ad priority
  • Custom views
A / B testing & Brand Lift Studies
  • Introduction to CM360 audience segmentation
  • A / B testing: Creative messaging & landing pages
  • Brand lift studies
Ad Blocking
  • Recap on CM360 verification
  • CM360 post-impression ad-blocking
CM360 Macros
  • %e, %c, and %k macros
  • Macros practical exercise

Upcoming courses

Wed, Jul 17 2024.Virtual Classroom
Campaign Manager 360 Best Practices
£599 ex VAT
Wed, Oct 16 2024.Virtual Classroom
Campaign Manager 360 Best Practices
£599 ex VAT
Wed, Jan 22 2025.Virtual Classroom
Campaign Manager 360 Best Practices
£599 ex VAT
Wed, Apr 16 2025.Virtual Classroom
Campaign Manager 360 Best Practices
£599 ex VAT
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Independent Service Rating based on 1 verified reviews

Campaign Manager 360 Best Practices

Nice Training, very helpful.

Trusted Customer 22 July, 2022