Campaign Manager 360 Best Practices

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.

google badge
Book this course
Call our sales team today
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From creating placements to generating ad tags, this course will ensure you know how to make best use of Campaign Manager 360 to achieve your business objectives.

During the session, we’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third-party tags into your campaigns.

You’ll learn about the importance of capturing your first-party data via CM360 Custom Floodlight Variables and how to leverage your website activities to create custom audiences.

Our Campaign Manager 360 Best Practices course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is suitable for technology managers and ad ops teams who want to improve their trafficking and operation skills. You might be working with third-party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.

What you'll learn:

By the end of this course, you will be able to:

  • Create and update the most complex display campaigns
  • Leverage all tracking capabilities (impression, click, redirect, event tags)
  • Improve your trafficking efficiency
  • Identify the process when implementing third-party pixels and trackers for your campaigns
  • Leverage the most advanced Campaign Manager 360 functions
  • Troubleshoot skills in order to be the most reactive when fixing an issue

Course agenda

Campaign Manager 360 Integrations Overview
  • GMP stack recap
  • GMP integrations: GA4, Studio, DV360, GTM, SA360, and Ads Data Hub
  • Other integrations: Twitter, app tracking, brand safety partners
  • Custom integrations via the CM360 APIs
Taxonomy Across GMP Platforms
  • Equivalence from one side to the other
  • Jargon Buster
Advertiser Tracking
  • Floodlight tags recap
  • Parent / child advertiser relationship
  • Default dynamic tags
  • Publisher dynamic tags
Advanced Trafficking
  • Bulk edit
  • Export / import in CM360
  • Ad scheduling
  • Frequency shipping
  • Ad priority
  • Custom views
A / B testing & Brand Lift Studies
  • Introduction to CM360 audience segmentation
  • A / B testing: Creative messaging & landing pages
  • Brand lift studies
Ad Blocking
  • Recap on CM360 verification
  • CM360 post-impression ad-blocking
CM360 Macros
  • %e, %c, and %k macros
  • Macros practical exercise
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Feefo logo
Independent Service Rating based on 1 verified reviews

Campaign Manager 360 Best Practices

Nice Training, very helpful.

Trusted Customer 22 July, 2022