1 day course 
Private 
Certificate of Attendance Although our marketing channels provide us with a wealth of data, this is frequently spread across multiple sources using disparate metrics, making it a challenge to compare like-for-like and analyse top-level trends.
On this course, we’ll walk you through the steps needed to consolidate your marketing data into a single source of truth in the form of a cross-channel marketing dashboard.
Throughout the day, we’ll explore data across multiple marketing channels; from the established (including paid and organic search, display and email), to the experimental (such as AI search and up-and-coming social platforms). Our experts will walk you through core data sources and the dimensions and metrics they supply, as well as highlight opportunities for activation and strategies for managing reporting differences between platforms.
By building as you go, you’ll leave the session with a working prototype marketing dashboard in Looker Studio, and the knowledge needed to extend this to incorporate your company's data sources.
This Making Marketing Dashboards course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.
Course overview
Who should attend:
This course is perfect for anyone who works across multiple marketing channels, or who is looking for ways to consolidate data from different sources.
What you'll learn:
By the end of this course, you will be able to:
- Identify key dimensions and metrics across different marketing channels
- Understand, explain and manage differences in reporting between data sources
- Connect and combine your marketing data sources in a holistic marketing dashboard
Course agenda
- Data visualisation best practices
- The challenges of working with marketing data: differences and discrepancies
- Reporting on paid search
- Reporting on organic search
- Shopping, cross-network and AI search referral traffic
- Reporting on display, video and audio ads
- Reporting on paid, owned and earned social
- Reporting on referrals
- Reporting on email, mobile and out-of-home
- Cross-channel reporting and connecting marketing insights to onsite behaviour