Media Planning for Digital Marketing
Build smarter campaigns with this one-day course on effective media planning. Learn to segment audiences, choose the right platforms, allocate budgets, and forecast performance to create results-driven digital marketing strategies across all key channels.
Course Overview
1 day course
Certificate of Attendance
In-person, Live Online, Private
Effective media planning is the backbone of any successful digital marketing campaign. In this one-day course, you’ll learn how to create a strategic media plan that aligns with your marketing objectives and drives measurable results.
We’ll walk through the process of audience segmentation, platform selection, budget allocation, and performance forecasting. You’ll also discover how to integrate different digital channels—such as display, video, social, and search into a cohesive plan.
Whether you’re new to media planning or looking to sharpen your skills, this course provides actionable insights you can apply immediately.
Our Media Planning for Digital Marketing course is available as a scheduled session at our training centre in The Shard, London, or live online. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
What you'll learn
By the end of this course, you will be able to:
Develop comprehensive media plans
Allocate budgets effectively
Select appropriate digital channels and platforms
Measure and analyze campaign performance
Course agenda
Foundations of Modern Media Planning
- Understand the evolving role of media planning in a digital-first world
- What is digital media planning in 2025?
- Media planner vs. media buyer: responsibilities and collaboration
- The shift from channel-first to audience-first planning
- Owned, earned, paid, and shared media integration
- How privacy, automation, and AI have changed media planning
Setting Objectives & Defining KPIs
- Start with strategy, not spend
- Aligning media plans with business and marketing goals
- Translating funnel stages into measurable objectives (awareness, engagement, conversion, retention)
- Choosing meaningful KPIs: CPM, CTR, CVR, ROAS, incremental lift
- Brand vs. performance goals - and how to balance them
- Benchmarking and forecasting campaign impact
Audience Planning & Segmentation
- Know your audience and how to reach them effectively
- Using first, second, and third-party data in planning
- AI-enhanced segmentation and predictive modeling
- Defining audience personas and mapping media touchpoints
- Cross-device, cross-platform targeting (mobile, web, CTV, etc.)
Channel Selection & Budget Allocation
- Pick the right mix and make your money count
- Evaluating digital channels: paid search, programmatic, social, video, native, retail media
- Allocating budgets across funnel stages and audiences
- Platform strengths and limitations (Meta, Google, TikTok, LinkedIn, Amazon Ads, etc.)
- Testing frameworks (A/B, multivariate, geo splits)
Building & Presenting a Media Plan
- Structuring a media plan: audience, channels, budgets, KPIs, timeline
- Media mix modeling and scenario planning
- Building a media calendar
- Briefing creative teams with media insights
- Presentation best practices for clients and stakeholders
Measurement, Optimization & Reporting
- Track what matters and adjust in real time
- Campaign tracking setup and tagging
- Attribution models: last-click vs. data-driven vs. MMM
- Optimization levers: audience, bid strategy, creative, placements
- Post-campaign analysis: what to measure and how to report it
- Dashboards and reporting tools
Who it's for
This course is perfect for:
- Media planners and buyers
- Digital marketing managers
- Brand strategists
BOOK THIS COURSE
Select an option
Select an option
In-person
Face to face, interactive classroom sessions run from our training centre in The Shard, London.
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Media Planning for Digital Marketing
10:00am – 5:00pm
In-person at The Shard, London
£499 per personex VATMedia Planning for Digital Marketing
10:00am – 5:00pm
Live Online
£499 per personex VATMedia Planning for Digital Marketing
10:00am – 5:00pm
Live Online
£499 per personex VATMedia Planning for Digital Marketing
10:00am – 5:00pm
In-person at The Shard, London
£499 per personex VATMedia Planning for Digital Marketing
10:00am – 5:00pm
Live Online
£499 per personex VAT
- Media Planning for Digital MarketingDate & time
10:00am – 5:00pm
LocationIn-person at The Shard, London
£499per personex VAT - Media Planning for Digital MarketingDate & time
10:00am – 5:00pm
LocationLive Online
£499per personex VAT - Media Planning for Digital MarketingDate & time
10:00am – 5:00pm
LocationLive Online
£499per personex VAT - Media Planning for Digital MarketingDate & time
10:00am – 5:00pm
LocationIn-person at The Shard, London
£499per personex VAT - Media Planning for Digital MarketingDate & time
10:00am – 5:00pm
LocationLive Online
£499per personex VAT
Independent Service Rating based on 1 verified reviews
Reviews
Media Planning for Digital Marketing
Well structured training session.
Anonymous
NEWS & INSIGHTS
Browse all articlesAccess the latest digital marketing insights, valuable tips and relevant advice from our experts.
The Complete Guide to Channels in Google Analytics
Learn the fundamentals of channel groupings and begin to understand how your traffic is attributed in Google Analytics with our handy guide.
Nick ComberSenior Director, Training (Analytics & GMP)How to Find Trending Topics for Content Creation
The content experts at Jellyfish explore the 3 of the best tools - free and paid - to help you find trending topics for content creation
Flic MikellidesContent Director