Campaign Manager 360 Best Practices

Name: Campaign Manager 360 Best Practices
Start: 2021-02-23 00:00:00
Location: Virtual Classroom

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From creating placements to generating ad tags, we’ll ensure you learn how to make best use of the platform to achieve your business objectives.

We’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third party tags into your campaigns.

You’ll learn about the importance of capturing your 1st party data via CM360 Custom Floodlight Variables and how to leverage your website activities to create custom audiences.

Our Campaign Manager 360 Best Practices course is offered as a live Virtual Classroom or private training session and can be delivered at our own training facilities in San Francisco or Baltimore, or any location of your choice.

Course overview

Who should attend:

This course is suitable for traffickers and Ad Op teams who want to improve trafficking skills as well as operation skills. You may be working with 3rd party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.

Walk away with the ability to:

Create and update the most complex display campaigns
Leverage all tracking capabilities (impression, click, redirect, event tags)
Improve your trafficking efficiency
Identify the process when implementing 3rd party pixels and trackers for your campaigns
Leverage the most advanced Campaign Manager 360 functions
Troubleshooting skills in order to be the most reactive when fixing an issue

Course agenda

GMP Stack

Overview

Campaign Manager 360 integrations overview

Analytics 360, Studio, DV360, GTM, SA360

Taxonomy across GMP platforms

Equivalence from one side to the other
Jargon Buster

CM360 advertiser deep dive

Dtree hierarchy, features, creative management, floodlight creation and 1PD
Different types of floodlights and scripts (counter / sales) (global site tag / iframe)
U-variables & Data pass back (macros)
Website tagging strategy and roadmap (website Dtree and floodlight document)
Troubleshooting - Ad Tag, Floodlight Tag
Useful Chrome plugins and Fiddler

Trafficking document

Purpose and use case

Advance trafficking

Display and tracking ads fundamentals
Grouping placements (concept and restrictions)
Edit multiple elements via UI
Scheduling via Ads or creatives
Sequential and frequency capping
Event tags (brand study, monitoring, etc.)
Landing page URL suffix (concept and restrictions)
Passing macros (concept and what you can do)
Custom in-Campaign views

Import / Export function

Bulk uploading placements in Campaign Manager 360

Campaign Manager 360 Common pitfalls and best practices

What can go wrong

Upcoming courses

Virtual Classroom Campaign Manager 360 Best Practices	Tue, Feb 23 2021 $549	ADD TO BASKET
Virtual Classroom Campaign Manager 360 Best Practices	Fri, Feb 26 2021 $549	ADD TO BASKET
Virtual Classroom Campaign Manager 360 Best Practices	Tue, May 25 2021 $549	ADD TO BASKET

Virtual Classroom