Campaign Manager 360 Fundamentals

4.3 / 5 Feefo reviews

Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.

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Book this course
$549 ex TAX
1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our live classroom courses via WebEx from your office or even the comfort of your home.
These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

On this one-day course, you'll learn how to use Campaign Manager 360 to set up digital campaigns and gain insightful reports so that you can power future activations.

You'll learn about the core modules in the platform, such as Admin and Trafficking – and you'll also receive a high-level overview of how reports will allow you to see how your campaigns have performed.

From creative uploads and placement strategies to understanding how floodlight configuration and implementation works, we’ll share general best practices so that you can gain an in-depth understanding of the platform’s main functionalities and benefits.

Our Campaign Manager 360 Fundamentals course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

Course overview

Who should attend:

If you’re a new practitioner wanting to understand the basics and how to make the best use of Campaign Manager 360, this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Describe the benefits of third-party ad serving
  • Implement centralized creative management
  • Identify the main modules in Campaign Manager 360
  • Create and manage conversion pixels
  • Manage performance reporting

Course agenda

Ad Serving Principles
  • Concept
  • Benefits of using a centralized platform
The Google Marketing Platform
  • Overview
  • Benefits
Campaign Manager 360 Campaign Management
  • General navigation points
Admin Tab
  • Account features
  • User roles intro
  • User profiles intro
  • Importing sites from site directory
  • Change log
Advertiser Tab
  • Concept
  • Network structure
  • Creatives
  • Create an advertiser
Campaign Tab
  • Create a campaign
  • Create a placement
  • Upload a creative
  • Retrieve a creative from studio
  • Create an ad
  • Ads overview
  • Default
  • Standard
  • Tracking
  • Generate ad tags
Trafficking Document
  • What is a trafficking document?
  • From media plan to TF doc
Campaign Manager 360 Export / Import function
  • Concept
  • How to use it
  • How to identify Campaign Manager 360 tags and floodlight tags
Tracking at Campaign Level
  • Third-party imp tracking
  • Event tag
  • Click string
  • URL append
Tracking at Advertiser Level
Floodlight Configuration Tab
  • Sharing floodlight configurations between different advertisers
  • Conversion pixels
  • Sales pixels
  • Floodlight activities
  • How to push floodlights to GTM
  • U-variables
  • CM macros
  • CM Audiences
  • Dynamic tags
Intro to Campaign Manager 360 Reporting
  • Overview
  • Report Builder
  • The summary tab

Upcoming courses

Tue, Oct 22 2024.Virtual Classroom
Campaign Manager 360 Fundamentals
Tue, Jan 28 2025.Virtual Classroom
Campaign Manager 360 Fundamentals
Tue, Apr 22 2025.Virtual Classroom
Campaign Manager 360 Fundamentals
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4.3 / 5 Feefo reviews
Independent Service Rating based on 8 verified reviews

Campaign Manager Fundamentals

Difficult but essential course

Trusted Customer 13 April, 2021

Campaign Manager Fundamentals

very well organised training with practical examples and instructor always ready to answer your questions!

Trusted Customer 12 April, 2021

Campaign Manager Fundamentals

No workbook, no powerpoint, not videos is not a good training experience for me.

Sharon Sutter-holm 9 November, 2020