Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
1 day course
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material
On this one-day course you'll learn how to use Campaign Manager 360 to set up digital campaigns and gain insightful reports to power future activations.
You'll learn about the core modules in Campaign Manager 360 such as Admin and Trafficking and you'll also receive a high-level overview of how reports will allow you to see how your campaigns have performed.
From creative uploads and placement strategies to understanding how floodlight configuration and implementation works, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Campaign Manager 360.
Our Campaign Manager 360 Fundamentals course is offered as a private training session and can be delivered via Virtual Classroom or at a location of your choice.
Course overview
Who should attend:
If you’re a new practitioner and want to understand the basics and how to make the best use of the Campaign Manager 360 platform this course is for you.
Walk away with the ability to:
Describe the benefits of third-party ad serving
Implement centralised creative management
Identify the main modules in Campaign Manager 360
Create and manage conversion pixels
Manage performance reporting
Course agenda
Ad Serving Principles
Concept
Benefits of using a centralised platform
The Google Marketing Platform
Overview
Benefits
Campaign Manager 360 Campaign management
General navigation points
Admin tab
Account features
User roles intro
User profiles intro
Importing sites from Site Directory
Change log
Advertiser tab
Concept
Network structure
Creatives
Create an Advertiser
Campaign tab
Create a campaign
Create a placement
Upload a creative
Retrieve a creative from Studio
Create an ad
Ads overview
Default
Standard
Tracking
Generate ad tags
Trafficking document
What is a trafficking document?
From media plan to TF doc
Campaign Manager 360 Export / Import function
Concept
How to use it
Troubleshooting
How to identify Campaign Manager 360 tags and floodlights tags
Tracking at Campaign level
Third-party imp tracking
Event tag
Click string
URL append
Tracking at Advertiser level
Floodlight configuration tab
Sharing Floodlight configurations between different advertisers
1 day course
Private
Supporting material
