Campaign Manager 360 Fundamentals

4.3 / 5 Feefo reviews
Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
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1 day course
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

On this one-day course you'll learn how to use Campaign Manager 360 to set up digital campaigns and gain insightful reports to power future activations.

You'll learn about the core modules in Campaign Manager 360 such as Admin and Trafficking and you'll also receive a high-level overview of how reports will allow you to see how your campaigns have performed.

From creative uploads and placement strategies to understanding how floodlight configuration and implementation works, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Campaign Manager 360.

Our Campaign Manager 360 Fundamentals course is offered as a private training session and can be delivered via Virtual Classroom or at a location of your choice.

Course overview
Who should attend:
If you’re a new practitioner and want to understand the basics and how to make the best use of the Campaign Manager 360 platform this course is for you.
Walk away with the ability to:
  • Describe the benefits of third-party ad serving
  • Implement centralised creative management
  • Identify the main modules in Campaign Manager 360
  • Create and manage conversion pixels
  • Manage performance reporting
Course agenda
Ad Serving Principles
  • Concept
  • Benefits of using a centralised platform
The Google Marketing Platform
  • Overview
  • Benefits
Campaign Manager 360 Campaign management
General navigation points
Admin tab
  • Account features
  • User roles intro
  • User profiles intro
  • Importing sites from Site Directory
  • Change log
Advertiser tab
  • Concept
  • Network structure
  • Creatives
  • Create an Advertiser
Campaign tab
  • Create a campaign
  • Create a placement
  • Upload a creative
  • Retrieve a creative from Studio
  • Create an ad
  • Ads overview
  • Default
  • Standard
  • Tracking
  • Generate ad tags
Trafficking document
  • What is a trafficking document?
  • From media plan to TF doc
Campaign Manager 360 Export / Import function
  • Concept
  • How to use it
  • How to identify Campaign Manager 360 tags and floodlights tags
Tracking at Campaign level
  • Third-party imp tracking
  • Event tag
  • Click string
  • URL append
Tracking at Advertiser level
Floodlight configuration tab
  • Sharing Floodlight configurations between different advertisers
  • Conversion pixels
  • Sales pixels
  • Floodlight activities
  • How to push floodlights to GTM
  • U-variables
  • CM macros
  • CM Audiences
  • Dynamic tags
Intro to Campaign Manager 360 Reporting
  • Overview
  • Report Builder
  • The Summary tab
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Independent Service Rating based on 8 verified reviews
Campaign Manager Fundamentals
Trusted Customer 13 April, 2021
Difficult but essential course
Campaign Manager Fundamentals
Trusted Customer 12 April, 2021
very well organised training with practical examples and instructor always ready to answer your questions!
Campaign Manager Fundamentals
Sharon Sutter-holm 9 November, 2020
No workbook, no powerpoint, not videos is not a good training experience for me.