Google Marketing Platform
Transform your digital marketing with Google Marketing Platform training
As one of a few Google Marketing Platform Certified Partners, we provide world-class training and support across all disciplines that comprise the Google Marketing Platform.
Our comprehensive range of courses are designed for large organisations looking to develop capabilities in-house or transition from managed to self-service models.
If you're looking to get more from the Google Marketing Platform, our innovative, on-demand and personalised GMP Digital Learning experience empowers teams to take the next steps towards digital maturity.
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Campaign Manager 360
Our Campaign Manager 360 courses will show you how to make the best use of the platform and provide training suitable for teams and individuals in Paid Media and Ad Operations.
Campaign Manager 360 Fundamentals
PRIVATE COURSE ONLY 1 day
Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
Campaign Manager 360 Best Practices
PRIVATE COURSE ONLY 1 day
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager 360 Reporting Deep Dive
PRIVATE COURSE ONLY 1 day
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.
Floodlight & Post Event Tracking in Campaign Manager 360
PRIVATE COURSE ONLY 1 day
Ensure your conversion tracking is set up in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager 360
PRIVATE COURSE ONLY 1 day
Gain an in-depth insight into cross-channel Attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
PRIVATE COURSE ONLY 1 day
If you want to understand the fundamentals of online media, this one-day course covers the key processes and metrics for success when using Campaign Manager.
Display & Video 360
Our Display & Video 360 courses provide advertisers, marketing teams and traders with the skills to work smarter in programmatic buying.
Display & Video 360 Fundamentals
PRIVATE COURSE ONLY 1 day
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Multi-channel Campaigns in Display & Video 360
PRIVATE COURSE ONLY 1 day
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Brand Safety in Display & Video 360
PRIVATE COURSE ONLY 1 day
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
YouTube Buying in Display & Video 360
PRIVATE COURSE ONLY 1 day
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Data, Audience and Activation Strategy in Display & Video 360
PRIVATE COURSE ONLY 1 day
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Managing Programmatic Deals in Display & Video 360
PRIVATE COURSE ONLY 1 day
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
PRIVATE COURSE ONLY 1 day
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
Google Marketing Platform Principles
PRIVATE COURSE ONLY 1 day
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM360, DV360 and SA360
PRIVATE COURSE ONLY 1 day
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
Studio
Learn how to enhance your Rich Media creative and create responsive ads to run holistic display campaigns with our Studio Fundamentals and Google Web Designer courses.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high-impact and complex Rich Media creative executions.
Google Web Designer
PRIVATE COURSE ONLY 1 day
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Analytics 360
Our Analytics 360 courses will uncover ways to help improve the optimisation of your marketing activity and understanding of your customer.
Getting the Most Out of Analytics 360
PRIVATE COURSE ONLY
Are you making the most of the great features Google Analytics 360 provides? This course helps you demystify and utilise some of the most powerful analytics features available on GA360.
Search Ads 360
Our Search Ads 360 courses will provide insights into how Search Ads 360 works and how the platform can help optimise, effectively drive search ROI, save time and provide fast, detailed reporting.
Search Ads 360: Fundamentals
PRIVATE COURSE ONLY 1 day
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY 1 day
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
Search Ads 360 Fundamentals
Paul Kratzwald
22 August, 2022
I would love to have more practical insights and guidance on how to set up certain things and more examples in the slides. Stuff like calculations, basic setups, etc. Even tho it was fundamental training, it was a bit too fundamental for me personally, a more advanced follow-up training would probably be a good thing. I understand that it is hard to give out recordings, but that would have been great to revise the learnings.