Google Analytics 4: Implementation & Configuration

4.5 / 5 Feefo reviews

Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish prides itself in having years of experience helping clients with their Google Analytics needs. This one-day course focuses on helping you set up and configure Google Analytics 4, the newest version of the platform.

GA4 is built for the future, enabling cross-platform measurement as well as new technologies to enhance the accuracy and relevance of your analytics. In the course, we’ll talk through what has changed in this newest version, before taking a look at what’s required to set up, configure and audit a GA4 property.

You’ll put your newfound knowledge to the test with plenty of hands-on, in-platform exercises, and will leave with the skills to start making full use of this exciting new platform straight away.

Our Google Analytics 4: Implementation & Configuration course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

If you're interested in getting a comprehensive overview of GA4's reporting aspects, we also facilitate a Introduction to Google Analytics 4 Reporting course, which you can view here.

Course overview

Who should attend:

Our GA4 Implementation & Configuration course is the perfect first step into learning about setting up Google Analytics 4.

The course is ideal for analysts, technical marketers, developers and entrepreneurs that are planning on setting up GA4 for their organization or for those that are interested in increasing their understanding of how the platform works. We’ll help you to ensure the accuracy of your GA4 set-up through configuration in accordance with best practice.

What you'll learn:

By the end of this course, you will be able to:

  • Configure your Google Analytics 4 account following the best practices from Google
  • Implement advanced features such as custom events, user ID and data import
  • Create custom definitions and user properties for your reports
  • Plan events and parameters
  • Audit any existing Google Analytics account


This course is designed for users who have some knowledge of Google Analytics 4; specifically those who understand how reports are structured and how data is collected. If you’re completely new to the platform, we recommend you take the Introduction to Google Analytics 4 Reporting course first.

Course agenda

Introduction to GA4 & Considerations
  • Universal Analytics vs GA4
  • Web and app tracking
  • Account structure and key terms
  • Scoping
Planning a GA4 Implementation
  • Considerations
  • Constructing an event matrix document
Initial GA4 Set-up
  • Creating a property
  • Data streams overview
  • Data collection best practice
Enhanced Measurement
  • Definitions and use cases
  • Platform overview: what enhanced measurement provides
Event & Ecommerce Configuration
  • Automated, recommended and custom events
  • Tracking events using GTM
  • Using DebugView to validate implementations
  • Adding and modifying events within GA4
  • Setting up conversion events
  • Ecommerce implementation process and best practice
Custom Definition Set-up
  • Event-scoped custom dimensions vs user-scoped custom dimensions
  • Considerations and limitations
GA4 Property Settings
  • Data settings (collection, retention, filters)
  • Data import
  • Choosing a default reporting identity
GA4 Product Integrations
  • Google Ads and BigQuery linking
  • Connecting to Data Studio
  • Introduction to Consent Mode

Next Steps:

If you’ve mastered the basics when it comes to GA4 reporting and set-up, why not take a more in-depth look at the platform’s reporting aspects? Our Google Analytics 4: Advanced Analysis course will show you how to get the most out of your data.

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4.5 / 5 Feefo reviews
Independent Service Rating based on 2 verified reviews

Google Analytics 4: Implementation & Configuration

Really helpful course. Lunch used to be included, surprised this is no longer the case

Trusted Customer 18 September, 2023

Google Analytics 4: Implementation & Configuration

Great trainer, very easy to understand content, very well structured, presented and led

Atul Agarwal 14 September, 2023

Frequently asked questions

  • Is this course suitable for beginners?

    This course is best suited for those who need to set up Google Analytics 4 for their business or clients. While we don’t discuss reporting features in this course, we do talk about GA4’s underlying data structure and some fundamentals, so even if you are very new to GA4, you won’t be left behind. If you want to learn about GA4’s reporting features, we’d recommend starting with our Introduction to Google Analytics 4 Reporting course.

  • Who are the course instructors?

    All our Analytics courses are delivered by instructors with years of practical experience in real industry roles. This means you’ll be taught by an expert in the field who will not only guide you through the platform, but also help you apply relevant real-world solutions to your analytics needs.

  • Is certification offered once the course has been completed?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have passed the course. Our courses also provide a great stepping stone towards Google Analytics Certification.

  • Can I access the course materials after I’ve completed the course?

    Our complete training slides are always provided to those who sit our courses. These will include links to examples, tools and any other resources discussed during the sessions.

  • Does this course include practical exercises and assignments?

    Yes, much of the day will be spent in the Google Analytics 4 platform learning how to set up and configure your properties. Our trainers will guide you through set-up, configuration and enhanced measurement best practices through a mix of demonstrations and hands-on exercises.

  • Can this course be booked privately?

    All our Google Analytics courses are available to book privately and can include bespoke elements to suit your needs. We know that all businesses have different data collection and measurement requirements, and can tailor your course towards these and the experience level of your team.