Data, Audience and Activation Strategy in Display & Video 360
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.
COURSE OVERVIEW
1 day course
Certificate of Attendance
Private
In order for your organization to become audience-centric, dissolving silos and breaking down potential barriers is key.
On this course, we’ll deep-dive into the audiences available in DV360 and explore the different data sources – such as CRM systems, offline conversions and analytics tools.
The session will encourage you to formulate ideas around how to create your own advanced media, analytics playbook and roadmap – all the while following a robust test and learn approach.
Our Data, Audience and Activation Strategy in Display & Video 360 course is available as a private training session that can be delivered virtually or at a location of your choice in the UK.
While this is an advanced DV360 course, we also offer a DV360 Fundamentals course for those of you just starting out on the platform, or if you’re looking for a refresher.
What you’ll learn
By the end of this course, you will be able to:
- Develop meaningful audience segments
- Analyze, segment and activate audience-based, cross-channel targeting
- Identify high-value audiences
- Gather intelligence from offline and online sources
- Use predictive analytics, segmentation and decision engines to create, activate and optimize audiences
- Apply a data-driven creative approach to your overall audience strategy
Course agenda
The Changing Digital Ads Ecosystem
- Regulatory changes
- Browser updates
- YouTube Ad Formats: In-stream, Discovery, & Bumper ads
- Third-party cookies
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Audiences in DV360: The Basics
- Full-funnel audience targeting and audience lists
- Similar audiences
- n-market, affinity, custom affinity / in-market audiences
- Audience sliders, life events
The Audience Module in DV360
- Combined audiences
- Activity-based audiences
- Tag-based audiences
- YouTube users
- Customer Match
- Mobile device IDs
- CRM data
- Audience creation best practices
- Audience reports
Audience Strategy & Measurement Plan
- SEE-THINK-DO-CARE framework
- YouTube channel audiences
- Other first-party audiences
- Campaign set-up best practices
- Intro to campaign optimizations
- Optimization View
Advanced Media & Analytics Playbook
- Activation on offline activity
- Site and media interplay
- High-value audiences
- Customer loyalty and retention
- Optimal media spend and control
Ads Data Hub
- What is Ads Data Hub?
- External sources and join rules
- Programmatic use cases
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Applying Creative to Your Audience Strategy
- Data-driven creatives
Your Audience Strategy Roadmap
- Now, Next, Long exercise
- Segments, data sources / methodology and personalized experience
Who it's for
If you’re a programmatic trader or analyst and you’re already using Display & Video 360 and Google Analytics, then this course is for you.
BOOK THIS COURSE
Private training for your team
Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.
Private Course
An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.
- Just your team in the room
- Your dates, online or in person
- Content tailored if you need it
Independent Service Rating based on 1 verified reviews
Reviews
Data, Audience and Activation Strategy in Display & Video 360
Clear presentation and well prepared