Data, Audience and Activation Strategy in Display & Video 360

Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.

Book this course
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Advanced 1 day
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

In order for your organization to become audience-centric, dissolving silos and breaking down potential barriers is key.

On this course, we’ll deep-dive into the audiences available in DV360 and explore the different data sources – such as CRM systems, offline conversions and analytics tools.

The session will encourage you to formulate ideas around how to create your own advanced media, analytics playbook and roadmap – all the while following a robust test and learn approach.

Our Data, Audience and Activation Strategy in Display & Video 360 course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

While this is an advanced DV360 course, we also offer a DV360 Fundamentals course for those of you just starting out on the platform, or if you’re looking for a refresher.

Course overview

Who should attend:

If you’re a programmatic trader or analyst and you’re already using Display & Video 360 and Google Analytics, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Develop meaningful audience segments
  • Gather intelligence from offline and online sources
  • Analyze, segment and activate audience-based, cross-channel targeting
  • Use predictive analytics, segmentation and decision engines to create, activate and optimize audiences
  • Identify high-value audiences
  • Apply a data-driven creative approach to your overall audience strategy

Course agenda

The Changing Digital Ads Ecosystem
  • Regulatory changes
  • Browser updates
  • Third-party cookies
  • Investing in user-centric approaches
Audiences in DV360: The Basics
  • Full-funnel audience targeting and audience lists
  • Similar audiences
  • In-market, affinity, custom affinity / in-market audiences
  • Audience sliders, life events
The Audience Module in DV360
  • Combined audiences
  • Activity-based audiences
  • Tag-based audiences
  • YouTube users
  • Customer Match
  • Mobile device IDs
  • CRM data
  • Audience creation best practices
  • Audience reports
Audience Strategy & Measurement Plan
  • SEE-THINK-DO-CARE framework
Advanced Media & Analytics Playbook
  • Activation on offline activity
  • Site and media interplay
  • High-value audiences
  • Customer loyalty and retention
  • Optimal media spend and control
Ads Data Hub
  • What is Ads Data Hub?
  • External sources and join rules
  • Programmatic use cases
Applying Creative to Your Audience Strategy
  • Data-driven creatives
Your Audience Strategy Roadmap
  • Now, Next, Long exercise
  • Segments, data sources / methodology and personalized experience
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Independent Service Rating based on 1 verified reviews

Data, Audience and Activation Strategy in Display & Video 360

Clear presentation and well prepared

Ya-Ling LAI 12 January, 2022