Multi-channel Campaigns in Display & Video 360

Want to become a successful omni-channel specialist? Learn the techniques you need to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns.

During the session, you’ll learn key skills when it comes to using different creatives, formats and environments in Display & Video 360.

We'll cover best practices for running mobile, video, TrueView and native campaigns; from set-up, campaign management through to troubleshooting and reporting. You’ll also get the opportunity to take part in discussions about optimization methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.

Our Multi-channel Campaigns in Display & Video 360 course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

Whether you’re a media buyer, programmatic trader or ad-ops professional, this course is ideal for you if you’re already using Display & Video 360 and want to understand the cross-channel programmatic optimisation principles including video, TrueView, native and audio.

What you'll learn:

By the end of this course, you will be able to:

  • Effectively run multi-channel campaigns
  • Optimize methodology for multi-channel programmatic campaigns
  • Implement various types of creatives supported by Display & Video 360
  • Use creatives from different Ad Server Sources

Course agenda

Introduction to Multi-channel in DV360
  • Ad formats supported in DV360
  • Benefits of media buying consolidation in DV360
  • The concept of multi-channel story-telling
Video Ads
  • Ad formats and creative specs
  • Video inventory considerations: position, length, and additional properties
  • YouTube advertising in DV360
  • Connected TV specificities
  • Connected TV inventory
Types of Mobile Inventory / Exchanges
  • Guidelines for mobile creatives
  • Parallax Effect animation
  • Conversion tracking
  • Targeting mobile impressions
  • Native
Native Ads
  • Guidelines for native ads
  • Benefits of native ads
  • Reporting native performance
Programmatic Audio
  • Why audio matters today
  • Guidelines for audio creatives
  • Programmatic audio deals
  • DV360 audio mixer
Multi-channel Campaign Strategy
  • Storytelling insertion order
  • YouTube ad sequence
  • Activity-based audience
  • Event triggers
  • Data-driven creative
  • Multi-channel attribution
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