Multi-channel Campaigns in Display & Video 360

Want to become a successful omni-channel specialist? Learn the techniques you need to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.

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Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns.

During the session, you’ll learn key skills when it comes to using different creatives, formats and environments in Display & Video 360.

We'll cover best practices for running mobile, video, TrueView and native campaigns; from set-up, campaign management through to troubleshooting and reporting. You’ll also get the opportunity to take part in discussions about optimization methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.

Our Multi-channel Campaigns in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

Whether you’re a media buyer, programmatic trader or ad-ops professional, this course is ideal for you if you’re already using Display & Video 360 and want to understand the cross-channel programmatic optimisation principles including video, TrueView, native and audio.

What you'll learn:

By the end of this course, you will be able to:

  • Effectively run multi-channel campaigns
  • Optimize methodology for multi-channel programmatic campaigns
  • Implement various types of creatives supported by Display & Video 360
  • Use creatives from different Ad Server Sources

Course agenda

Introduction to Multi-channel in DV360
  • Ad formats supported in DV360
  • Benefits of media buying consolidation in DV360
  • The concept of multi-channel story-telling
Video Ads
  • Ad formats and creative specs
  • Video inventory considerations: position, length, and additional properties
  • YouTube advertising in DV360
  • Connected TV specificities
  • Connected TV inventory
Types of Mobile Inventory / Exchanges
  • Guidelines for mobile creatives
  • Parallax Effect animation
  • Conversion tracking
  • Targeting mobile impressions
  • Native
Native Ads
  • Guidelines for native ads
  • Benefits of native ads
  • Reporting native performance
Programmatic Audio
  • Why audio matters today
  • Guidelines for audio creatives
  • Programmatic audio deals
  • DV360 audio mixer
Multi-channel Campaign Strategy
  • Storytelling insertion order
  • YouTube ad sequence
  • Activity-based audience
  • Event triggers
  • Data-driven creative
  • Multi-channel attribution

Upcoming courses

Mon, Jul 15 2024.Virtual Classroom
Multi-channel Campaigns in Display & Video 360
R4,999 ex VAT
Mon, Oct 14 2024.Virtual Classroom
Multi-channel Campaigns in Display & Video 360
R4,999 ex VAT
Mon, Jan 20 2025.Virtual Classroom
Multi-channel Campaigns in Display & Video 360
R4,999 ex VAT
Mon, Apr 14 2025.Virtual Classroom
Multi-channel Campaigns in Display & Video 360
R4,999 ex VAT
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