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Multi-channel Campaigns in Display & Video 360

Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns, using different creatives, formats and environments in Display & Video 360.

We'll share best practices for running mobile, video, TrueView and native campaigns, from set up, campaign management through to troubleshooting and reporting.

We will also look into discussing optimisation methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.

Our Multi-Channel Campaigns in Display & Video 360 course is offered as a private training session and can be delivered at our own training centre in The Shard, London, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

Whether you’re a media buyer, Programmatic Trader or Ad-Ops professional, if you are already using Display & Video 360 and want to understand the cross-channel programmatic optimisation principles including video, trueview, native and audio, this course is for.

Walk away with the ability to:
  • Effectively run multi-channel campaigns
  • Optimise methodology for multi-channel programmatic campaigns
  • Implement various types of creatives supported by Display & Video 360
  • Use creatives from different Adserver Sources
Course agenda
Creative types supported by Display & Video 360
  • Using creative from different adservers
  • How to effectively run multi-channel campaigns
  • Optimisation methodology for multi-channel programmatic campaigns
TrueView
  • TrueView video formats
  • Setting up TrueView
  • Campaign management
  • Bumper ad campaigns
  • Reporting TrueView campaigns
  • Brand Lift Surveys
  • Video
Video campaign setup
  • Video creatives
  • VPAID
  • Purchasing video inventory
  • Guidelines for video creatives
  • Reporting on video campaigns
  • Mobile
Types of mobile inventory / Exchanges
  • Guidelines for mobile creatives
  • Campaign management
  • Conversion tracking
  • Targeting mobile impressions
  • Native
About native ads
  • Guidelines for native ads
  • Campaign management
  • Reporting native performance
Programmatic Audio
  • Why do Audio matters today
  • Execution and measurement of Audio in DV360
  • Setting up audio campaigns in DV360
  • Guidelines for audio creatives
  • Programmatic audio deals
  • Reporting on audio campaigns
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