Traders Best Practices in Display & Video 360

Name: Traders Best Practices in Display & Video 360
Start: 2024-02-05 00:00:00
Location: Virtual Classroom

Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimise them for maximum success.

1 day course

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Supporting material

This one-day course focuses on familiarising you with programmatic optimisation processes, and will give you insights into everything from planning and activating your campaigns to KPI-specific optimisations you can implement.

During the session, we’ll cover topics and themes such as pacing, inventory, site exclusions, bidding strategies, frequency caps and many more. By the end of the day, you have an in-depth insight into different optimisation levels, and will be able to manage the delivery of your programmatic campaigns more efficiently, driving success.

Our Traders Best Practices in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

Course overview

Who should attend:

This course is perfect for programmatic media managers, agency traders and account executives who already know how to run campaigns and set-up, but are now ready to get their campaigns to the next level of performance.

What you'll learn:

By the end of this course, you will be able to:

Leverage the optimisation capabilities of Display & Video 360
Implement basic campaign optimisation
Understand how manual and automated bidding works
Optimise strategies for different types of campaigns
Know when to adjust the different targeting sources in Display & Video 360
Interpret in-platform reporting in Display & Video 360

Course agenda

Campaign Planning

Planning for success: audience planning, marketing objectives and KPIs
Reach and performance forecasting
Planning tool

Activating Campaigns

Activation checklist
Service-level agreements
Prospecting basics

Running & Optimising Campaigns

Pacing views
Automated Bid strategies in DV360
Creative optimisation
Frequency management
Verification

Performance Focus

Optimisation for different KPIs
Conversion optimisation best practices

Reporting

Interpreting and combining insights from basic reporting and dashboards
Data-driven decision-making

Upcoming courses

Virtual Classroom Traders Best Practices in Display & Video 360	Mon, Feb 05 2024 £599 ex VAT	ADD TO BASKET
Virtual Classroom Traders Best Practices in Display & Video 360	Mon, Apr 29 2024 £599 ex VAT	ADD TO BASKET
Virtual Classroom Traders Best Practices in Display & Video 360	Mon, Jul 29 2024 £599 ex VAT	ADD TO BASKET

Virtual Classroom