This one-day course focuses on familiarising you with programmatic optimisation processes, and will give you insights into everything from planning and activating your campaigns to KPI-specific optimisations you can implement.
During the session, we’ll cover topics and themes such as pacing, inventory, site exclusions, bidding strategies, frequency caps and many more. By the end of the day, you have an in-depth insight into different optimisation levels, and will be able to manage the delivery of your programmatic campaigns more efficiently, driving success.
Our Traders Best Practices in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.