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Traders Best Practices in Display & Video 360

Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimise them for maximum success.

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Book this course
£599 ex VAT
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1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

This one-day course focuses on familiarising you with programmatic optimisation processes, and will give you insights into everything from planning and activating your campaigns to KPI-specific optimisations you can implement.

During the session, we’ll cover topics and themes such as pacing, inventory, site exclusions, bidding strategies, frequency caps and many more. By the end of the day, you have an in-depth insight into different optimisation levels, and will be able to manage the delivery of your programmatic campaigns more efficiently, driving success.

Our Traders Best Practices in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

Course overview

Who should attend:

This course is perfect for programmatic media managers, agency traders and account executives who already know how to run campaigns and set-up, but are now ready to get their campaigns to the next level of performance.

What you'll learn:

By the end of this course, you will be able to:

  • Leverage the optimisation capabilities of Display & Video 360
  • Implement basic campaign optimisation
  • Understand how manual and automated bidding works
  • Optimise strategies for different types of campaigns
  • Know when to adjust the different targeting sources in Display & Video 360
  • Interpret in-platform reporting in Display & Video 360

Course agenda

Campaign Planning
  • Planning for success: audience planning, marketing objectives and KPIs
  • Reach and performance forecasting
  • Planning tool
Activating Campaigns
  • Activation checklist
  • Service-level agreements
  • Prospecting basics
Running & Optimising Campaigns
  • Pacing views
  • Automated Bid strategies in DV360
  • Creative optimisation
  • Frequency management
  • Verification
Performance Focus
  • Optimisation for different KPIs
  • Conversion optimisation best practices
Reporting
  • Interpreting and combining insights from basic reporting and dashboards
  • Data-driven decision-making

Upcoming courses

Mon, Jul 29 2024.Virtual Classroom
Traders Best Practices in Display & Video 360
£599 ex VAT
Mon, Oct 28 2024.Virtual Classroom
Traders Best Practices in Display & Video 360
£599 ex VAT
Mon, Feb 03 2025.Virtual Classroom
Traders Best Practices in Display & Video 360
£599 ex VAT
Mon, Apr 28 2025.Virtual Classroom
Traders Best Practices in Display & Video 360
£599 ex VAT
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Independent Service Rating based on 2 verified reviews

Traders Best Practices in Display & Video 360

비대면으로 수업하시느라 고생 많으셨습니다. 개인 능력 개발에 많은 도움이 되었네요~

Trusted Customer 18 November, 2021

Traders Best Practices in Display & Video 360

vraiment top et complet !

Trusted Customer 16 July, 2021