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Traders Best Practices in Display & Video 360

Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
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1 day course
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

Learn how to be comfortable with programmatic optimisation processes, including pacing, inventory, site exclusions, bidding strategies, frequency caps and many more.

This one-day course is suitable for Programmatic Media Managers, Agency Traders and account executives who already know how to run campaigns and set-up, but are looking to get your campaigns to the next level of performance.

By the end of this course you will be able to manage the delivery of your programmatic campaigns more efficiently.

Our Traders Best Practices in DV360 course is offered via Virtual Classroom. It can also be delivered as a private training session at a location of your choice. We can tailor the content to your business needs, which is ideal if you have a team looking for ways to improve the performance of your programmatic campaigns.

 
Course overview
Who should attend:

This course is suitable for Programmatic Media Managers, Agency Traders and Account Executives who already know how to run campaigns and setup, but are now ready to get your campaigns to the next level of performance.

Walk away with the ability to:
  • Leverage the optimisation capabilities of Display & Video 360
  • Implement basic campaign optimisation
  • Understand how manual and automated bidding works
  • Optimise strategies for different types of campaigns
  • Know when to adjust the different targeting sources in Display & Video 360
  • Interpret in-platform reporting in Display & Video 360
Course agenda
Campaign Planning
  • Planning for Success- Audience planning, marketing objectives and KPIs
  • Reach and Performance Forecasting
  • Planning tool
Activating Campaigns
  • Activation Checklist
  • Service Level Agreements
  • Prospecting Basics
Running and Optimising Campaigns
  • Pacing views
  • Automated Bid strategies in DV360
  • Creative Optimisation
  • Frequency Management
  • Verification
Performance Focus
  • Optimisation for different KPIs
  • Conversion optimisation best practices
Reporting
  • Interpreting and combining insights from basic reporting and dashboards
  • Data-driven decision-making
Upcoming courses
Virtual Classroom
Traders Best Practices in Display & Video 360
Mon, Jul 10 2023
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Traders Best Practices in Display & Video 360
Mon, Oct 09 2023
£599 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Traders Best Practices in Display & Video 360
Mon, Jul 10 2023
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Traders Best Practices in Display & Video 360
Mon, Oct 09 2023
£599 ex VAT
ADD TO BASKET
Book this course
£599 ex VAT
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