Brand Safety in Display & Video 360

Name: Brand Safety in Display & Video 360
Start: 2023-07-25 00:00:00
Location: Virtual Classroom

Learn techniques to protect your brand in the programmatic space and maximise user exposure online.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day course aims to equip Programmatic Traders with the ability to optimise programmatic campaigns towards brand safety goals.

You'll learn tricks to ensure you are maximising ad viewability, protecting against fraud and doing the best possible campaign management to display ads on relevant brand-safe content.

The session will allow you to walk away knowing you know how best to protect the brand you are representing when working on Display & Video 360.

Our Brand Safety in Display & Video 360 course is offered as a Virtual Classroom session. It can also be delivered as a private session at a location of your choice.

Course overview

Who should attend:

This course is suitable for Programmatic Traders already using the Display & Video 360 platform and who want to optimise campaigns towards brand safety goals.

Walk away with the ability to:

Use Active View reporting in DV360
Comfortably use the different brand safety features within DV360
Optimise campaigns based on all the brand safety features available
Run campaigns with brand safety targeting and viewability goals
Report on Viewability performance, ad verification and ad fraud

Course agenda

Industry Standards and Display & Video 360's Approach

Why should marketers care?
Display & Video 360's built-in controls

Creating Brand Safety Guidelines

Topline functions to maintain brand control
Verification
Viewability
Ad fraud
Targeting

Display & Video 360’s Brand Safety & Measurement Solutions

Active View
Fraud Protection
Content / Audience Verification and GRPs
Brand / Sales Lifts & Offline conversions API

Implementing Brand Safety Controls

Digital Content Labels
Sensitive Classifiers
Channels (Blacklists / Whitelists)
Keywords
Categories

Brand Safety Tips

Things to consider when working with Viewability, Brand Safety and Verification
Best practices
Common pitfalls and how to address them

Programmatic Campaign set-up and Monitoring

Setting up campaigns with brand safety controls
Monitoring

Upcoming courses

Virtual Classroom Brand Safety in Display & Video 360	Tue, Jul 25 2023 £599 ex VAT	ADD TO BASKET
Virtual Classroom Brand Safety in Display & Video 360	Tue, Oct 24 2023 £599 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

Brand Safety in Display & Video 360

Tue, Jul 25 2023

£599 ex VAT

ADD TO BASKET

Virtual Classroom

Brand Safety in Display & Video 360

Tue, Oct 24 2023

£599 ex VAT

ADD TO BASKET

Book this course

Location

Date

£599 ex VAT