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Brand Safety in Display & Video 360

Looking to protect your brand in the programmatic space and maximise user exposure online? Learn the ins and outs of brand safety on our one-day course.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is designed to equip programmatic traders with the ability to optimise programmatic campaigns towards brand safety goals.

Throughout the session, you’ll learn tricks to ensure you are maximising ad viewability, protecting against fraud and doing the best possible campaign management to display ads on relevant, brand-safe content. You’ll walk away knowing how to best protect the brand you are representing when working on Display & Video 360.

Our Brand Safety in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

Course overview

Who should attend:

This course is aimed at programmatic traders already using the Display & Video 360 platform, who want to optimise campaigns towards brand safety goals.

What you'll learn:

By the end of this course, you will be able to:

  • Use Active View reporting in DV360
  • Comfortably use the different brand safety features within DV360
  • Optimise campaigns based on all the brand safety features available
  • Run campaigns with brand safety targeting and viewability goals
  • Report on viewability performance, ad verification and ad fraud

Course agenda

Industry Standards and Display & Video 360's Approach
  • Why should marketers care?
  • Display & Video 360's built-in controls
Creating Brand Safety Guidelines
  • Top-line functions to maintain brand control
  • Verification
  • Viewability
  • Ad fraud
  • Targeting
Display & Video 360’s Brand Safety & Measurement Solutions
  • Active view
  • Fraud protection
  • Content / Audience verification and GRPs
  • Brand / sales lifts and offline conversions API
Implementing Brand Safety Controls
  • Digital content labels
  • Sensitive classifiers
  • Channels (blacklists / whitelists)
  • Keywords
  • Categories
Brand Safety Tips
  • Things to consider when working with viewability, brand safety and verification
  • Best practices
  • Common pitfalls and how to address them
Programmatic Campaign Set-up and Monitoring
  • Setting up campaigns with brand safety controls
  • Monitoring
Upcoming courses
Virtual Classroom
Brand Safety in Display & Video 360
Fri, Oct 27 2023
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, Feb 08 2024
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, May 02 2024
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, Aug 01 2024
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, Oct 31 2024
£599 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Brand Safety in Display & Video 360
Fri, Oct 27 2023
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, Feb 08 2024
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, May 02 2024
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, Aug 01 2024
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Brand Safety in Display & Video 360
Thu, Oct 31 2024
£599 ex VAT
ADD TO BASKET
Book this course
£599 ex VAT
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