Traders Best Practices in Display & Video 360

Name: Traders Best Practices in Display & Video 360
Price: 499.00 AUD

Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.

1 day course

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Supporting material

Learn how to be comfortable with programmatic optimisation processes, including pacing, inventory, site exclusions, bidding strategies, frequency caps and many more.

This one-day course is suitable for Programmatic Media Managers, Agency Traders and account executives who already know how to run campaigns and set-up, but are looking to get your campaigns to the next level of performance.

By the end of this course you will be able to manage the delivery of your programmatic campaigns more efficiently.

Our Traders Best Practices in DV360 course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is suitable for Programmatic Media Managers, Agency Traders and Account Executives who already know how to run campaigns and setup, but are now ready to get your campaigns to the next level of performance.

Walk away with the ability to:

Leverage the optimisation capabilities of Display & Video 360
Implement basic campaign optimisation
Understand how manual and automated bidding works
Optimise strategies for different types of campaigns
Know when to adjust the different targeting sources in Display & Video 360
Interpret in-platform reporting in Display & Video 360

Course agenda

Campaign Planning

Planning for Success- Audience planning, marketing objectives and KPIs
Reach and Performance Forecasting
Planning tool

Activating Campaigns

Activation Checklist
Service Level Agreements
Prospecting Basics

Running and Optimising Campaigns

Pacing views
Automated Bid strategies in DV360
Creative Optimisation
Frequency Management
Verification

Performance Focus

Optimisation for different KPIs
Conversion optimisation best practices

Reporting

Interpreting and combining insights from basic reporting and dashboards
Data-driven decision-making

Book this course

Call our sales team today

+61 (3) 96 244 155