Traders Best Practices in Display & Video 360

Name: Traders Best Practices in Display & Video 360
Price: 499.00 AUD

Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.

1 day course

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Supporting material

This one-day course focuses on familiarizing you with programmatic optimization processes, and will give you insights into everything from planning and activating your campaigns to KPI-specific optimizations you can implement.

During the session, we’ll cover topics and themes such as pacing, inventory, site exclusions, bidding strategies, frequency caps and many more. By the end of the day, you have an in-depth insight into different optimization levels, and will be able to manage the delivery of your programmatic campaigns more efficiently, driving success.

Our Traders Best Practices in Display & Video 360 course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is perfect for programmatic media managers, agency traders and account executives who already know how to run campaigns and set-up, but are now ready to get their campaigns to the next level of performance.

What you'll learn:

By the end of this course, you will be able to:

Leverage the optimization capabilities of Display & Video 360
Implement basic campaign optimization
Understand how manual and automated bidding works
Optimize strategies for different types of campaigns
Know when to adjust the different targeting sources in Display & Video 360
Interpret in-platform reporting in Display & Video 360

Course agenda

Campaign Planning

Planning for success: audience planning, marketing objectives and KPIs
Reach and performance forecasting
Planning tool

Activating Campaigns

Activation checklist
Service-level agreements
Prospecting basics

Running & Optimizing Campaigns

Pacing views
Automated Bid strategies in DV360
Creative optimization
Frequency management
Verification

Performance Focus

Optimization for different KPIs
Conversion optimization best practices

Reporting

Interpreting and combining insights from basic reporting and dashboards
Data-driven decision-making

Book this course

Call our sales team today

+61 (2) 72092674