Search Ads 360: Fundamentals

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.
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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Search Ads 360 helps marketers manage some of the largest and complex campaigns in the world with streamlined efficiency.

On this course, you’ll explore the Search Ads 360 product and learn how it can be used for paid search account management. We'll discuss how the platform works and delve into how its key and advanced features address common pain points.

You’ll learn how to set up and optimize bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. We’ll also cover the Performance Center feature so that you can gain insight into budget management and pulling custom performance reports.

Our Search Ads 360: Fundamentals course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is ideal for those working in-platform, managing and optimizing a paid search account. You may be considering or have recently on-boarded SA360 and want to maximize the full capabilities of the platform. If you’re working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your search engine marketing activity, this course is the perfect first step.

What you'll learn:

By the end of this course, you will be able to:

  • On-board and set up Search Ads 360
  • Use Search Ads 360 to enhance your paid search marketing
  • Select and implement bid strategies based on business objectives
  • Manage cross-platform accounts and create automated rules
  • On-board and set up Search Ads 360

Course agenda

Introduction to Search Ads 360
  • Google Marketing Platform overview
  • Summary of SA360 key USPs
  • Google Ads vs. Search Ads 360
Search Ads 360 Set-up
  • SA360 Sub-manager creation
  • Linking sub-accounts and synchronization
  • Floodlight conversion settings and Google Analytics 4 integration
Search Ads 360 Bid Strategies
  • Introduction to SA360 Portfolio Bid strategy
  • Value-based Bidding via Custom Variable Rules and Conversion Value Rule
  • Bid strategy management
SA360 Automated Rules
  • Best practices and practical exercise
SA360 Reporting
  • Custom metrics and dimensions
  • Saved views
  • Export and Web Query
SA360 Performance Center
  • Introduction and budget plan set-up
  • Introduction to budget bid strategy
Introduction to Search Ads 360 Templates
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