What are AEO and GEO? How AI is Redefining Search
Confused by the latest buzzwords and acronyms in search marketing? Jellyfish Training Director, Chris Hutty, explores AEO and GEO, and how AI is transforming the way brands appear in search.

Explore expert perspectives, industry insights and practical resources to help you stay up to date and keep building your digital skills.
Confused by the latest buzzwords and acronyms in search marketing? Jellyfish Training Director, Chris Hutty, explores AEO and GEO, and how AI is transforming the way brands appear in search.

Training Director, Chris Hutty, explores what zero-click search really means in 2025, cutting through the noise to help marketers adapt their strategy for an AI-shaped search landscape.

Confused by Gen AI strategies? You're not alone. Farhan Qureshi, Gen AI Training Director, shares why AI transformation can stall and how hands-on learning can help your team move forward with confidence.

Struggling to scale GA4 knowledge across your team? Our GA4 Toolkit bridges the gap between generic training and real-world application - giving every role the confidence to use analytics effectively.

Traffic Dimension Scope in GA4: First User, Session and Event-level Dimensions

Introduction to Traffic Dimensions in GA4: Source, Medium, Campaign and Beyond

Get some great tips for cool things you can do using window functions in BigQuery.

Supercharge your GA4 reporting by tailoring it to your team’s needs! Analytics Training Director Chanté Matthews-Mohammed reveals her top customisation tips to help you deliver sharper insights and drive smarter, faster decisions with ease.

Explore how marketers can bridge the gap between ad reach and audience attention with DV360 Custom Bidding.

Struggling with limited conversion data in Google Ads? Discover 8 actionable tactics to boost performance for businesses with lower conversions.

Google has now made tracking conversion rates easier for marketers. Learn about the recent introduction of ‘key event rate’ directly into GA4 reports, making it simpler to measure campaign success.

Analytics Training Director Chanté Matthews-Mohammed examines User Permissions in GA4 and the features different access levels will help you to unlock.

There’s no doubt that things rarely stand still in the world of SEO. Training Director Chris Hutty reveals his favourite resources for keeping up-to-date in this ever-changing industry.

We spoke with our experts across the global SEO team at Jellyfish, who revealed their journeys into the industry and top tips on kick-starting a career in SEO

Ever wonder who's actually using your Looker Studio dashboards? With only a few steps, you can pull key information from Looker Studio back into GA4 to monitor their internal usage.
