Multi-channel Campaigns in Display & Video 360

Name: Multi-channel Campaigns in Display & Video 360
Start: 2023-08-16 00:00:00
Location: Virtual Classroom

Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns, using different creatives, formats and environments in Display & Video 360.

We'll share best practices for running mobile, video, TrueView and native campaigns, from set up, campaign management through to troubleshooting and reporting.

We will also look into discussing optimisation methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.

Our Multi-Channel Campaigns in Display & Video 360 course is offered as a live Virtual Classroom, or as a private training session that can be delivered at a location of your choice.

Course overview

Who should attend:

Whether you’re a media buyer, Programmatic Trader or Ad-Ops professional, this course is for you if you are already using Display & Video 360 and want to understand the cross-channel programmatic optimisation principles including video, trueview, native and audio.

Walk away with the ability to:

Effectively run multi-channel campaigns
Optimise methodology for multi-channel programmatic campaigns
Implement various types of creatives supported by Display & Video 360
Use creatives from different Adserver Sources

Course agenda

Introduction to multi-channel in DV360

Ad formats supported in DV360
Benefits of Media Buying consolidation in DV360
The concept of multi-channel story-telling

Video Ads

Ad formats & Creative specs
Video Inventory considerations: Position, Length, and additional properties
YouTube advertising in DV360
Connected TV specificities
Connected TV inventory

Types of mobile inventory / Exchanges

Guidelines for mobile creatives
Parallax Effect animation
Conversion tracking
Targeting mobile impressions
Native

Native ads

Guidelines for native ads
Benefits of native ads
Reporting native performance

Programmatic Audio

Why audio matters today
Guidelines for audio creatives
Programmatic audio deals
DV360 Audio Mixer

Multi-channel campaign Strategy

Storytelling Insertion Order
YouTube Ad Sequence
Activity-based Audience
Event Triggers
Data-driven Creative
Multi-channel Attribution

Upcoming courses

Virtual Classroom Multi-channel Campaigns in Display & Video 360	Wed, Aug 16 2023 $549	ADD TO BASKET
Virtual Classroom Multi-channel Campaigns in Display & Video 360	Wed, Sep 13 2023 $549	ADD TO BASKET
Virtual Classroom Multi-channel Campaigns in Display & Video 360	Thu, Oct 26 2023 $549	ADD TO BASKET

Virtual Classroom