Multi-channel Campaigns in Display & Video 360

Name: Multi-channel Campaigns in Display & Video 360
Start: 2023-12-20 00:00:00
Location: Virtual Classroom

Want to become an omni-channel specialist? Learn the techniques to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns.

During the session, you’ll learn key skills when it comes to using different creatives, formats and environments in Display & Video 360.

We'll cover best practices for running mobile, video, TrueView and native campaigns; from set-up, campaign management through to troubleshooting and reporting. You’ll also get the opportunity to take part in discussions about optimization methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.

Our Multi-channel Campaigns in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

Course overview

Who should attend:

Whether you’re a media buyer, programmatic trader or ad-ops professional, this course is ideal for you if you’re already using Display & Video 360 and want to understand the cross-channel programmatic optimisation principles including video, TrueView, native and audio.

What you'll learn:

By the end of this course, you will be able to:

Effectively run multi-channel campaigns
Optimize methodology for multi-channel programmatic campaigns
Implement various types of creatives supported by Display & Video 360
Use creatives from different Ad Server Sources

Course agenda

Introduction to Multi-channel in DV360

Ad formats supported in DV360
Benefits of media buying consolidation in DV360
The concept of multi-channel story-telling

Video Ads

Ad formats and creative specs
Video inventory considerations: position, length, and additional properties
YouTube advertising in DV360
Connected TV specificities
Connected TV inventory

Types of Mobile Inventory / Exchanges

Guidelines for mobile creatives
Parallax Effect animation
Conversion tracking
Targeting mobile impressions
Native

Native Ads

Guidelines for native ads
Benefits of native ads
Reporting native performance

Programmatic Audio

Why audio matters today
Guidelines for audio creatives
Programmatic audio deals
DV360 audio mixer

Multi-channel Campaign Strategy

Storytelling insertion order
YouTube ad sequence
Activity-based audience
Event triggers
Data-driven creative
Multi-channel attribution

Upcoming courses

Virtual Classroom Multi-channel Campaigns in Display & Video 360	Wed, Dec 20 2023 $549	ADD TO BASKET
Virtual Classroom Multi-channel Campaigns in Display & Video 360	Mon, Jan 29 2024 $549	ADD TO BASKET
Virtual Classroom Multi-channel Campaigns in Display & Video 360	Mon, Apr 22 2024 $549	ADD TO BASKET

Virtual Classroom Multi-channel Campaigns in Display & Video 360	Mon, Jul 22 2024 $549	ADD TO BASKET
Virtual Classroom Multi-channel Campaigns in Display & Video 360	Mon, Oct 21 2024 $549	ADD TO BASKET

Upcoming courses

Virtual Classroom