Brand Safety in Display & Video 360

Looking to better protect your brand in the programmatic space while simultaneously maximizing user exposure online? Learn everything you need to know about brand safety on our one-day course.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is designed to equip programmatic traders with the ability to optimize programmatic campaigns towards brand safety goals.

Throughout the session, you’ll learn tricks to ensure you are maximizing ad viewability, protecting against fraud and doing the best possible campaign management to display ads on relevant, brand-safe content. You’ll walk away knowing how to best protect the brand you are representing when working on Display & Video 360.

Our Brand Safety in Display & Video 360 course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is aimed at programmatic traders already using the Display & Video 360 platform, who want to optimize campaigns towards brand safety goals.

What you'll learn:

By the end of this course, you will be able to:

  • Use Active View reporting in DV360
  • Comfortably use the different brand safety features within DV360
  • Optimize campaigns based on all the brand safety features available
  • Run campaigns with brand safety targeting and viewability goals
  • Report on viewability performance, ad verification and ad fraud

Course agenda

Industry Standards and Display & Video 360's Approach
  • Why should marketers care?
  • Display & Video 360's built-in controls
Creating Brand Safety Guidelines
  • Top-line functions to maintain brand control
  • Verification
  • Viewability
  • Ad fraud
  • Targeting
Display & Video 360’s Brand Safety & Measurement Solutions
  • Active view
  • Fraud protection
  • Content / Audience verification and GRPs
  • Brand / sales lifts and offline conversions API
Implementing Brand Safety Controls
  • Digital content labels
  • Sensitive classifiers
  • Channels (blacklists / whitelists)
  • Keywords
  • Categories
Brand Safety Tips
  • Things to consider when working with viewability, brand safety and verification
  • Best practices
  • Common pitfalls and how to address them
Programmatic Campaign Set-up and Monitoring
  • Setting up campaigns with brand safety controls
  • Monitoring
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Independent Service Rating based on 1 verified reviews

Brand Safety in Display & Video 360

Quite expensive but worth it

Trusted Customer 3 June, 2020