Google Tag Manager

Name: Google Tag Manager
Start: 2023-11-20 00:00:00
Location: Virtual Classroom

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.

1 day course

Supporting material

Private, Virtual

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

At Jellyfish, we have extensive experience when it comes to the implementation, management and auditing of several client GTM accounts. Led by one of our Analytics experts, this course has been designed to share our knowledge with you.

The session focuses on covering the essentials of this user-friendly tag management solution. We’ll help you dissect each part of the GTM tool, and by the end of the day, you’ll have learned how to take control of your marketing analytics and how to quickly deploy tags on your site.

You’ll walk away knowing exactly how GTM improves analytics deployment without needing to rely on your IT teams, giving you total control when it comes to implementing your marketing tags and hitting your campaign deadlines.

Our Google Tag Manager course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.

What you'll learn:

By the end of this course, you will be able to:

Set up and configure Google Tag Manager
Describe the benefits of the data layer and custom the data layer for your own tracking
Implement tags on your website in accordance with best practice
Describe the benefits and limitations of the Google Tag Manager interface
Streamline an implementation process and be confident in knowing when to review and approve tags

Course agenda

Introduction to Google Tag Manager

Introducing GTM
Interface overview
User management
Tags, variables and triggers
Exercise: creating a pageview tag
Testing tags with GTM Preview Mode

Working with Variables

Built-in and user-defined variables
Using URL elements in GTM
Exercise: capturing query parameters
Exercise: migrating a hardcoded tag

Event Tracking & Building Triggers

Introducing trigger event listeners
Inspecting element variables via HTML and Preview mode
Exercise: tracking clicks
Exercise: tagging multiple elements on a page efficiently
Exercise: tracking file downloads, scroll tracking and video tracking

Working with a Data Layer

Querying the data layer
Data layer variables
Best practices for data layer configuration

Book this course

Location

Date

R4,999 ex VAT