Google Tag Manager

4.9 / 5 Feefo reviews

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Private, Virtual
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

At Jellyfish, we have extensive experience when it comes to the implementation, management and auditing of several client GTM accounts. Led by one of our Analytics experts, this course has been designed to share our knowledge with you.

The session focuses on covering the essentials of this user-friendly tag management solution. We’ll help you dissect each part of the GTM tool, and by the end of the day, you’ll have learned how to take control of your marketing analytics and how to quickly deploy tags on your site.

You’ll walk away knowing exactly how GTM improves analytics deployment without needing to rely on your IT teams, giving you total control when it comes to implementing your marketing tags and hitting your campaign deadlines.

Our Google Tag Manager course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.


Course overview

Who should attend:

This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.

What you'll learn:

By the end of this course, you will be able to:

  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and customizing the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags

Course agenda

Introduction to Google Tag Manager
  • Introducing GTM
  • Interface overview
  • User management
  • Tags, variables and triggers
  • Exercise: creating a pageview tag
  • Testing tags with GTM Preview Mode
Working with Variables
  • Built-in and user-defined variables
  • Using URL elements in GTM
  • Exercise: capturing query parameters
  • Exercise: migrating a hardcoded tag
Event Tracking & Building Triggers
  • Introducing trigger event listeners
  • Inspecting element variables via HTML and Preview mode
  • Exercise: tracking clicks
  • Exercise: tagging multiple elements on a page efficiently
  • Exercise: tracking file downloads, scroll tracking and video tracking
Working with a Data Layer
  • Querying the data layer
  • Data layer variables
  • Best practices for data layer configuration
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4.9 / 5 Feefo reviews
Independent Service Rating based on 15 verified reviews

Google Tag Manager

Comprehensive training delivered by knowledgeable trainer.

Mark 12 August, 2022

Google Tag Manager

Amazing Session, trainer had time for every one, looking forward to the next one.

Craig Silvain 1 November, 2021

Google Tag Manager

great course, well run by the trainer and i gained skills i had wanted to know better so happy overall.

Laura Willis 11 December, 2020