At Jellyfish, we have extensive experience when it comes to the implementation, management and auditing of several client GTM accounts. Led by one of our Analytics experts, this course has been designed to share our knowledge with you.
The session focuses on covering the essentials of this user-friendly tag management solution. We’ll help you dissect each part of the GTM tool, and by the end of the day, you’ll have learned how to take control of your marketing analytics and how to quickly deploy tags on your site.
You’ll walk away knowing exactly how GTM improves analytics deployment without needing to rely on your IT teams, giving you total control when it comes to implementing your marketing tags and hitting your campaign deadlines.
Our Google Tag Manager course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.
Who should attend:
This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.
What you'll learn:
By the end of this course, you will be able to:
- Set up and configure Google Tag Manager
- Describe the benefits of the data layer and custom the data layer for your own tracking
- Implement tags on your website in accordance with best practice
- Describe the benefits and limitations of the Google Tag Manager interface
- Streamline an implementation process and be confident in knowing when to review and approve tags
- Introducing GTM
- Interface overview
- User management
- Tags, variables and triggers
- Exercise: creating a pageview tag
- Testing tags with GTM Preview Mode
- Built-in and user-defined variables
- Using URL elements in GTM
- Exercise: capturing query parameters
- Exercise: migrating a hardcoded tag
- Introducing trigger event listeners
- Inspecting element variables via HTML and Preview mode
- Exercise: tracking clicks
- Exercise: tagging multiple elements on a page efficiently
- Exercise: tracking file downloads, scroll tracking and video tracking
- Querying the data layer
- Data layer variables
- Best practices for data layer configuration