Google Tag Manager Training Course

Want more control over your website tracking? Learn to deploy tags, triggers and variables to track events, understand user behaviour and measure campaign performance on this practical one-day Google Tag Manager course.

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COURSE OVERVIEW

1 day course
Certificate of Attendance
In-person, Live Online, Private
In Person
Face to face, interactive classroom sessions run from our training centre in The Shard, London.
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Private
A private training session for your organisation or team. Groups can be of any size. We run both Live Online or In-person Private sessions depending on your needs.

Google Tag Manager streamlines website tracking by allowing marketers to manage analytics and advertising tags with fewer changes to website code. Learn to navigate the GTM interface and build a reliable tracking setup that supports your measurement objectives.

On this course, you’ll explore the core concepts of tags, triggers and variables. We’ll examine how Google Tag Manager supports tracking for platforms such as Google Analytics 4, Google Ads and Meta Ads, while introducing event tracking, the data layer and how privacy frameworks such as Google Consent Mode v2 affect data collection.

Through hands-on exercises, you’ll capture query parameters, migrate a hardcoded tag and configure tracking for clicks, file downloads, scrolling and video interactions. You’ll also learn how to query the data layer, create data layer variables, use Preview mode for troubleshooting and follow implementation best practices.

Attend this one-day Google Tag Manager course at The Shard in London or through our live virtual classroom. Private sessions are also available at The Shard, online or at a location of your choice anywhere in the UK or globally.

What you’ll learn

By the end of this course, you will be able to:

Set up a Google Tag Manager container and navigate the interface
Use built-in and user-defined variables to capture URL information
Test and validate implementations using GTM Preview mode

Explain how tags, triggers and variables work together
Configure tracking for clicks, downloads, scrolling and video interactions
Query the data layer and use data layer variables within your tracking

Course agenda

Introduction to Google Tag Manager

Introducing GTM
Interface overview
User management
Tags, variables and triggers
Exercise: creating a pageview tag
Testing tags with GTM Preview Mode

Working with Variables

Built-in and user-defined variables
Using URL elements in GTM
Exercise: capturing query parameters
Exercise: migrating a hardcoded tag

Event Tracking & Building Triggers

Introducing trigger event listeners
Inspecting element variables via HTML and Preview mode
Exercise: tracking clicks
Exercise: tagging multiple elements on a page efficiently
Exercise: tracking file downloads, scroll tracking and video tracking

Working with a Data Layer

Querying the data layer
Data layer variables
Best practices for data layer configuration

Who it's for

This course is perfect for:

Digital marketers and analysts responsible for website tracking and measurement
Web professionals who want to understand how marketing tags are configured and tested
In-house teams looking to manage routine tracking without relying on developers for every change

Prerequisites

No previous Google Tag Manager experience or coding knowledge is required. A basic understanding of website analytics will be helpful, while some familiarity with HTML may make the event-tracking exercises easier to follow.

Next steps

Ready to extend your implementation skills? Our Advanced GTM course course explores more sophisticated tracking techniques, custom JavaScript and advanced data layer use.

If you want to move tracking from the browser to a controlled server environment, our Server-side Tagging with Google Tag Manager course covers server containers, cloud infrastructure and first-party data collection.

BOOK THIS COURSE

How would you like to train?

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Select an option

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