1 day
Supporting material
Virtual, Private
From gathering audience, brand and market insight and determining SMART objectives to understanding how to build audience-first content pillars, this one-day course will leave you feeling confident in creating a plan for social media success.
We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.
The course will focus on the full digital marketing funnel, helping you plan activity that drives impact and brand consideration, right the way through to targeting audiences to take action.
We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.
Our Social Media Strategy course is available via Virtual Classroom, or as a private training session that can be run at a location of your choice in the US or virtually.
Course overview
Who should attend:
Walk away with the ability to:
- Demonstrate how social media ties into your wider marketing strategy
- Develop a robust social media plan
- Recognise best tactics for platform, channel, content and ad campaigns
- Use different tools and platforms
- Critique and optimise social media activity to drive and measure performance
Course agenda
- Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
- Brand social media audits - what to consider
- Audience mapping - data gathering and segmentation
- Competitor analysis - benchmarks
- Market and trend tracking - what to watch out for
- Align social media objectives with business goals
- The role of social media in business
- The strategic role of each platform
- Building a content strategy for social media
- Develop content pillars for social media activity
- Determine appropriate tactics and formats for your social media activity
- Partnership considerations: Creator, Influencer, KOL and brand
- Brand identity - getting it right on social
- Developing a cut through tone of voice
- Building and nurturing a community
- Metrics that matter
- Using data to inform a social media strategy
- Social media listening
