From gathering audience, brand and market insight and determining SMART objectives to understanding how to build audience-first content pillars, this one-day course will leave you feeling confident in creating a plan for social media success.
We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.
The course will focus on the full digital marketing funnel, helping you plan activity that drives impact and brand consideration, right the way through to targeting audiences to take action.
We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.
Our Social Media Strategy course is available as a private training session that can be run at a location of your choice in the US or virtually.