UNITED STATES

Social Media Strategy

Having a clear social media strategy is key for a brand’s success. Learn how to develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From gathering audience, brand and market insight, determining SMART objectives, to understanding how to build audience first content pillars, this one day course will leave you feeling confident in creating both your organic and paid social media strategy.

We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

The course will focus on the full digital marketing funnel, helping you plan activity that drives awareness and brand consideration, right the way through to targeting audiences to take action.

We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.

Our Social Media Strategy course is available at our training facility in San Francisco. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Explain how social media ties into your wider marketing strategy
  • Build and develop a robust social media plan
  • Determine best tactics for channel, content and ad campaigns
  • Use different tools and platforms
  • Optimise activity and measure performance
Course agenda
Insight and data gathering
  • Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
  • Brand social media audits - what to consider
  • Audience mapping - data gathering and segmentation
  • Competitor analysis - benchmarks
  • Market and trend tracking - what to watch out for
Social Media Strategy Development
  • Setting goals and objectives
  • The role of social media in business
  • The strategic role of each platform
Building a brand on social media
  • Brand identity - getting it right on social
  • Developing a cut through tone of voice
  • Building and nurturing a community
Measurement
  • Metrics that matter
  • Reviewing performance and analytics
  • Using data to inform strategy
  • Measurement solutions - social listening, brand lift studies and attribution modelling
Upcoming courses
Virtual Classroom
Social Media Strategy
Tue, Feb 01 2022
$549
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Virtual Classroom
Social Media Strategy
Tue, Feb 15 2022
$549
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Virtual Classroom
Social Media Strategy
Tue, May 10 2022
$549
ADD TO BASKET
Virtual Classroom
Social Media Strategy
Tue, May 24 2022
$549
ADD TO BASKET
Upcoming courses
Virtual Classroom
Social Media Strategy
Tue, Feb 01 2022
$549
ADD TO BASKET
Virtual Classroom
Social Media Strategy
Tue, Feb 15 2022
$549
ADD TO BASKET
Virtual Classroom
Social Media Strategy
Tue, May 10 2022
$549
ADD TO BASKET
Virtual Classroom
Social Media Strategy
Tue, May 24 2022
$549
ADD TO BASKET
Book this course
$549 ex TAX
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Independent Service Rating based on 41 verified reviews
Social Media Strategy
Trusted Customer 16 December, 2021
Interactive training with a workshop to put our knowledge learnt to practice. Relevant and solid examples.
Social Media Strategy
Rhonwen Harwood 20 July, 2021
The lesson was accurate according to what I wanted to learn and the lecturer was great.
Social Media Strategy
Trusted Customer 17 November, 2020
Useful materials and instructor