GenAI Fundamentals

GenAI is changing the world - but what exactly is it? In this half-day course, you’ll learn everything you need to know to start using this groundbreaking new technology.

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1/2 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This half-day session will equip you with the knowledge and skills for embracing GenAI and integrating it into your day-to-day work life.

GenAI is going to affect most roles in business. It’s what we call a horizontal technology - because it will affect every sector, and will impact almost every aspect of people’s work. However, it’s poorly understood on a day-to-day, personal and professional basis.

Our half-day course lays out the intricacies of GenAI technology, and focuses on real-world use-cases applicable to all industries across the globe.

This GenAI Fundamentals course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.

Course overview

Who should attend:

This course is the ideal first step for anyone new to the world of GenAI, and wanting to discover more about this groundbreaking new technology. However, if you’re specifically in a marketing role looking to learn specifically about the advantages of GenAI from a marketer’s perspective, consider taking our GenAI for Marketers: Fundamentals course instead.

What you'll learn:

By the end of this course, you will be able to:

  • Understand how GenAI is impacting industries globally, and the pace and impact of change
  • Recognize what different industry verticals are achieving with GenAI
  • Identify the main tool types available within GenAI
  • Understand the risks that come with using GenAI
  • Interpret how roles are evolving with GenAI
  • Understand how different GenAI models work
  • Describe the different sourcing strategies for GenAI skills and technology

Course agenda

Explore GenAI & Its Applications
  • What is GenAI, and what makes it stand out within the broader field of Artificial Intelligence?
  • How does GenAI impact businesses?
  • What's changed in the industry as a result?
Get Inspired by What's Out There Already
  • Inspiring use cases
  • Jellyfish's GenAI brand maturity curve
  • Understand what the model knows about you
Opportunities & Risks
  • Creative conformity
  • Ways to reflect your brand style within GenAI tools
  • AI bias: an overview
  • The importance of IP and data protection
Roles, Skills & Becoming Better GenAI Collaborators
  • How roles are evolving thanks to GenAI
  • What are the skills people need to become better AI collaborators?
  • How to foster AI collaboration within your organization
GenAI Models & Sourcing Strategies
  • What is it that makes GenAI 'generative'?
  • Artificial Neural Networks (ANNs) and GenAI model types
  • Open source vs proprietary models
  • Role and technology sourcing strategies
What Have we Achieved with GenAI Models?
  • Insightful GenAI tools
  • Business applications you can use to work faster and smarter by leveraging GenAI
  • Where is the future of GenAI and business?

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

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