Pencil for Creatives
Want to unlock your potential with Pencil? Whether you're a creative professional or just curious about generating standout copy and visuals, we’re here to equip you with all the skills you need to bring your ideas to life.
Book this courseCourse Overview
1 day course
Certificate of Attendance
Private
Pencil is revolutionizing the way ads and creative content come to life, and can empower you to transform your ideas into impactful visuals and copy in minutes.
The game-changing platform enables you to tap into your creativity effortlessly and produce high-quality, brand-safe content quickly and effectively. Once your brand is set up, you’ll have the power to generate everything from catchy taglines and engaging blog posts to polished static images and dynamic video ads.
We'll guide you through the essentials of crafting effective prompts, leveraging the platform's suite of tools, and using templates to maintain brand consistency across campaigns or produce high-quality ads at scale. We'll also help you navigate the unique challenges of working with generative tools, ensuring you maximize Pencil’s potential while avoiding common pitfalls.
Our Pencil for Creatives course is available as a private training session that can be delivered virtually or in person at a location of your choice in the US or globally.
What you'll learn
By the end of this course, you will be able to:
Describe why Pencil is beneficial to your brand
Generate audiences and use these to support engineering of image prompts
Build templates ready for use
Navigate prediction scores
Use the Insights template in Pencil to produce a set of targeted cultural insights
Produce copy in multiple languages for your ads
Generate and adjust images to suit your campaign
Course agenda
Module 1: Pencil Overview
Module 2: Core Set-up
Module 3: Template Creation
Module 4: Craft Your Approach Using Insights
Module 5: Prompting Copy in Multiple Languages
Module 6: Prompt & Refine Creative Assets
Module 7: Expand & Vary Your Feed
Module 8: Optimise with Predictions & Measure Success
Who's it for
This course is perfect for:
- Anyone responsible for creating images and copy for ads, such as graphic designers, artists or marketing managers
- Anyone interested in learning how to navigate Pencil, and how to prompt in the right way to generate everything their brand needs in its ads
Prerequisites
To take this course, you must have access to Pencil Pro, which requires an additional fee. Please ask our sales team for more details on this.
Next Steps
Want to know more about how Generative AI is changing the world? Check out our GenAI Fundamentals course.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team