1 day course

Certificate of Attendance

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course is designed to help you harness the power of your marketing data to improve campaign performance. You’ll explore how data analytics can be applied to real-world marketing scenarios through practical use cases led by our analytics experts.

Throughout the day, you’ll dive into key concepts such as performance metrics, audience segmentation, A/B testing, attribution modelling, and predictive analytics. Our trainers will present various data analytics applied to marketing data using concrete use cases.

By the end of the session, you’ll know how to analyse your marketing data more effectively, make smarter budget decisions, and use insights to drive stronger business outcomes.

Our Data Analytics for Marketing course is available as a private training session that can be delivered at a location of your choice across the US, globally or online..

Course overview

Who should attend:

This introductory course is ideal for digital marketers and data analytics professionals who would like to better understand how to analyse marketing data. Minimal technical knowledge is required - just come with an open mind!

What you'll learn:

By the end of this course, you will be able to:

Understand the different types of marketing data available
Understand the different types of marketing data analysis
Use marketing data to drive performance

Course agenda

Performance Marketing with Data Analytics

Data types in Marketing
Overview of performance metrics
Building a comprehensive marketing measurement plan
Introducing the three pillars of SEO

Data Analysis for Audience Segmentation & Targeting

Audiences data types
Principle of audiences segmentation
Audience Analysis use cases and examples

A/B testing

Principles of A/B testing
A/B testing use cases and examples

Attribution Analysis

Principles of Attribution modeling
Challenges of Attribution
How to use marketing Attribution analysis

Introduction to Predictive Analysis for Marketing

Principles of machine learning & predictive modeling
Customer lifetime value analysis
Overview of other predictive analysis examples

Next Steps:

Looking for the next step in your analytics journey after taking this course? Take a look at our Data Storytelling: Visualising your Analytics Data course, or Looker Studio (formerly Data Studio) course.