Cut to the chase! This condensed, half-day version of The Share of Model Platform Workshop focuses on offering valuable hands-on experience with the AI brand awareness, perception and sentiment analyses available within the Share of Model™ platform.
With a detailed walkthrough and exercises for each section of the interface, this is an excellent way for those intending on using the Share of Model platform directly to gain confidence and experience navigating, interpreting and actioning the data in your reports.
Offered as a private course virtually or in person at a location of your choice, the contents of the session can be tailored to use your own account workspace within the Share of Model platform, with optional material for your add-ons, integrations and use cases.
Course overview
Who should attend:
This course is perfect for:
- Anyone intending to regularly use the Share of Model platform for reporting purposes.
What you'll learn:
By the end of this course, you will be able to:
- Navigate the Share of Model platform interface
- Use the Share of Model platform to analyse new AI brand awareness and perception metrics, such as Brand Mention Rate, Average Position, Share of Voice
- Find the insights you need through hands-on interaction with each report
Prerequisites
As this course involves hands-on exercises within the Share of Model platform workspace, platform access is required.
- Want to get started but don't yet have platform access? Book your demo today.
- Just curious about how it all works? Our AI Brand Awareness & Perception course provides a solid theoretical foundation for those without platform access.
- Already have a license? Contact us so we can tailor your session to your needs.
Course agenda
- Account structure and analysis set-up
- Navigating the interface
- Awareness report walkthrough
- Hands-on exercise: Key competitors
- Category and brand perception walkthrough
- Hands-on exercise: Strengths and weaknesses
- Top cited domains walkthrough
- Hands-on exercise: Where am I mentioned?
- Assets report walkthrough*
- Search report walkthrough**
- Creating AI summaries and content briefs
- Use cases and case studies
- * with Asset Evaluation add-on
- ** available for Share of Search integration