1/2 day course 
Certificate of Attendance 
Private Curious about how AI perceives your brand? This condensed, half-day version of The Share of Model Platform Workshop focuses on the theory behind AI brand awareness and perception - an emerging field powered by Jellyfish’s Share of Model™ platform.
Explore how Large Language Models like Google’s Gemini, Meta’s Llama, and OpenAI’s GPT, along with agentic AI, are reshaping digital marketing, and how to adapt to the challenges they present.
You’ll learn key concepts and metrics used to evaluate what these models ‘think’ and ‘say’ about your brand, including AI-driven share of voice and perceived strengths and weaknesses.
Offered as a private course virtually or in person at a location of your choice, the contents of the session can be tailored to use your own account workspace within the Share of Model platform, with optional material for your add-ons, integrations and use cases.
Course overview
Who should attend:
This course is perfect for:
- Anyone new to AI brand awareness and perception. It’s a great starting point for beginners, and helpful for those being onboarded to the Share of Model platform or working with teams who use it.
What you'll learn:
By the end of this course, you will be able to:
- Explain how AI has disrupted digital marketing and what we can do to adapt
- Evaluate new performance metrics related to AI brand perception and awareness
- Understand how the Share of Model platform helps future proof your brand for the agentic world with AI brand perception and awareness analyses
Prerequisites
As this course involves hands-on exercises within the Share of Model platform workspace, platform access is required.
- Want to get started but don't yet have platform access? Book your demo today.
- Just curious about how it all works? Our AI Brand Awareness & Perception course provides a solid theoretical foundation for those without platform access.
- Already have a license? Contact us so we can tailor your session to your needs.
Course agenda
- The impact of LLMs and Agentic AI on digital marketing
- How AIs view your brand
- Core concepts
- How LLMs develop perceptions of your brand
- How brand perception differs between models
- Essential awareness and perception metrics
- Interface demo
- Use cases and case studies