1 hour course 
Certificate of Attendance 
Private Understanding how Pencil works and the value it brings is essential for a successful rollout across teams. This one-hour webinar helps ad operations and campaign managers align on how Pencil connects to ad accounts, manages creative, and streamlines workflows for greater efficiency.
We’ll explore Pencil's full capabilities; from setting up integrations to interpreting prediction scores, which offer deeper insight into creative performance and campaign outcomes.
By the end of the session, you'll have a clear grasp of how to leverage these insights to improve your optimisation strategies and drive better results.
This webinar is run virtually, and can be scaled for large audiences of up to 100 participants. It includes interactive opportunities for live questions, making it an ideal resource for teams looking to build a shared, actionable understanding of Pencil’s impact.
Course overview
Who should attend:
This course is perfect for:
- Any team members or individuals involved in campaign execution, performance reporting, or creative optimization who want to build a shared, actionable understanding of how Pencil drives results.
What you'll learn:
By the end of the webinar, you’ll be able to:
- Connect an ad account to Pencil
- Navigate prediction scores and their accuracy
- Review results and insights from live campaigns
- Consider optimising creatives based on performance
- Recall how the Creative X integration works in Pencil
Course agenda
Next Steps:
Want to know more about how Generative AI is changing the world? Check out our GenAI Fundamentals course.