1 day course 
Certificate of Attendance 
Virtual, Private Retail media is rapidly becoming one of the most powerful tools in the digital marketing toolkit, especially for ecommerce and consumer brands.
This course offers an immersive exploration of how retail media networks - such as giants like Amazon, Walmart, and Target - are transforming the buyer journey from discovery to purchase. You’ll learn to strategically place ads within digital retail environments, leverage first-party data, and measure retail media performance.
Perfect for brand managers, retail marketers, and advertisers aiming to amplify product visibility and accelerate sales, this course blends cutting-edge strategy with real-world application to give you a competitive edge in the retail media landscape.
Our Digital Retail Media course is available via virtual classroom. We also offer private training at a location of your choice across the US, globally or online.
Course overview
Who should attend:
This course is perfect for:
- Retail marketers
- Ecommerce managers
- Brand managers in the retail sector
What you'll learn:
By the end of this course, you will be able to:
- Understand digital retail media channels
- Develop strategies for online retail marketing
- Utilise data for personalized retail campaigns
- Measure the effectiveness of retail media initiatives
Course agenda
- What is retail media?
- Growth of retail media networks
- Retail media vs. traditional digital marketing
- The role of retail media in the omnichannel marketing mix
- Trends shaping retail media in 2025 (privacy, automation, AI)
- Overview of major retail media networks and marketplaces
- Platform-specific ad formats: Sponsored Products, Sponsored Brands, Display Ads, Video Ads
- Retail media DSPs and programmatic buying options
- Data and targeting capabilities: 1st-party shopper data, purchase intent signals
- Integration with brand e-commerce and direct to consumer (DTC) channels
- Using first-party data: shopper behavior, purchase history, and loyalty data
- Shopper journey mapping within retail ecosystems
- Audience segmentation strategies: category targeting, in-market audiences, lookalikes
- Personalization at scale on retail platforms
- Setting clear campaign objectives (brand awareness, sales lift, new product launches)
- Choosing the right ad formats for your goals
- Creative best practices for retail media ads
- Budget allocation and bidding strategies on retail platforms
- Seasonal and promotional campaign planning (e.g., Prime Day, Black Friday)
- Key metrics: ROAS, CTR, CPC, conversion rate, incremental sales
- Attribution challenges and approaches in retail media
- Using AI and machine learning for real time optimization
- Retail media reporting dashboards and tools
- Integrating retail media data with broader marketing analytics
- Aligning retail media with paid search, social, and display advertising
- Coordinating with in-store promotions and offline media
- Working effectively with retailer partners and retail media teams
- Leveraging CRM and loyalty programs for retargeting
- Future proofing your retail media approach