On this one-day course, you’ll learn how to write strong, more impactful and better-converting copy, whatever your sector or discipline.
Firstly, we’ll look at copy itself. You’ll discover what good copy does and explore some inspiring examples. We’ll go through a series of tips and interactive exercises that focus on things such as writing in the positive and how to keep your tone genuine.
Next, we’ll cover emails, briefs, style guides, and how to build and implement a tone of voice. This section is all about learning how to apply the copy learnings we’ve already discussed.
Toward the end of the course, we’ll immerse ourselves in the world of branding, focusing on building our very own brand.
Our Copywriting, Branding & Tone of Voice course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.