1 day course 
Certificate of Attendance 
Virtual, Private This hands-on TikTok Shop course walks you through every step of launching and growing a successful store on one of the world’s fastest-growing ecommerce platforms.
You’ll learn how to set up your shop, sell through TikTok LIVE, grow your reach with affiliate partnerships, and run targeted ads that drive real results.
Designed for beginners and small business owners, this course gives you the tools, strategies, and confidence to turn TikTok’s native commerce features into a powerful sales channel - whether you're just starting out or looking to scale.
Our Introduction to TikTok Shop course is available via virtual classroom. We also offer private training at a location of your choice across the US, globally or online.
Course overview
Who should attend:
This course is perfect for:
- Small business owners and entrepreneurs ready to sell on TikTok Shop
- Digital marketers and ecommerce managers looking to diversify sales channels
- Influencers and content creators interested in monetizing through TikTok Shop
- Anyone new to TikTok Shop wanting a structured, end-to-end introduction
What you'll learn:
By the end of this course, you will be able to:
- Register and set up your TikTok Shop store efficiently
- Optimize product listings and manage inventory effectively
- Host engaging TikTok LIVE shopping events that drive conversions
- Leverage TikTok Shop Affiliates to expand your reach through creators
- Set up and manage TikTok Shop ad campaigns to increase traffic and sales
- Use tools, analytics, and strategies to grow and sustain your TikTok Shop business
Course agenda
- Introduction and course objectives
- What is TikTok Shop?
- Key features and benefits for sellers
- Overview of TikTok Shop platforms: Seller Center, Affiliate Portal, Creator Marketplace, Ads Manager
- Seller registration process (individual vs. business)
- Uploading products: titles, images, descriptions, categories
- Pricing and inventory management
- Order fulfillment and shipping settings
- Navigating the Seller Center dashboard
- Introduction to TikTok Shop LIVE and commerce integration
- Setting up a LIVE selling session
- Using product carousel and pinned products
- Creating offers and bundles for LIVE
- Tips for engaging and converting viewers
- Monitoring LIVE performance metrics
- Understanding TikTok Shop Affiliates
- Adding affiliate products to your shop
- Commission models and creator incentives
- Finding and collaborating with creators via Creator Marketplace
- Managing affiliate partnerships and tracking sales
- Examples of successful affiliate campaigns
- Overview of TikTok Shop ad formats (Shop Ads, LIVE Ads, Affiliate Boosting)
- Creating a conversion-focused ad campaign
- Spark Ads vs. Non-Spark Ads explained
- Setting budgets and targeting options
- Building a 30-day TikTok Shop launch strategy
- Tips from top TikTok Shop sellers
- Recommended tools and resources
- Open Q&A session