Course Overview

  • icon1 hour course
  • iconCertificate of Attendance
  • iconPrivate
    info-icon

To build successful products in a fast-moving market, you need to turn mountains of raw data into actionable insights quickly.

In this focused 60-minute session, we show you how to leverage Generative AI tools specifically for product analysis, mapping, and development. You will learn how to feed unstructured customer feedback and competitor data into AI models to extract key pain points, evaluate trend predictions, and accurately forecast upcoming shifts in market demand.

Our AI for Product Development & Analysis is available as a private session that can be delivered virtually or at a location of your choice in the US.

What you'll learn

By the end of this course, you will be able to:

  • Deploy Generative AI tools to streamline product analysis and mapping
  • Evaluate AI-generated trend predictions to anticipate shifts in market demand
  • Ingest and synthesize high-volume, unstructured customer feedback and competitor data
  • Identify product optimization opportunities using automated data models

Course agenda

Module 1: AI-Powered Product Analysis

  • Practical frameworks for using Generative AI in product mapping and analysis
  • Structuring data inputs for accurate product insights

Module 2: Customer & Competitor Synthesis

  • Prompt techniques for ingesting unstructured reviews, survey data, and competitor activities at scale
  • Extracting core pain points and feature requests

Module 3: Trend Forecasting & Market Shifts

  • Evaluating AI trend predictions to spot market demand shifts early
  • Integrating AI analysis into your product development pipeline

Who it's for

Product managers, product owners, business analysts, UX researchers, and strategy leads who want to accelerate their product research and development cycles using AI.

Next steps

Pair this analytical session with Critical Thinking & Analytical Judgement to learn how to properly audit and challenge the AI data outputs you generate.

BOOK THIS COURSE

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