UNITED STATES

Employee Advocacy on LinkedIn

Learn how to build a brand on LinkedIn through your own profile, achieving success for both your personal brand and the business that you work for.
product
1 day
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

LinkedIn is home to over 800 million users; and it’s growing fast, with a new user signing up every two seconds.

On this one-day course, you’ll learn how to optimize your profile for discovery, build a content marketing strategy using LinkedIn’s key formats, and start developing your own tone of voice and thought leadership style.

The session is designed for anyone looking to use the platform to create engaging and educational content in order to reach new and existing customers, generating new leads and long-term business success. You’ll gain the confidence needed to become a thought leader and create compelling content designed to reach audiences that matter to you.

Our Employee Advocacy on LinkedIn course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

Course overview

Who should attend:

The course is ideal for business owners, sales and marketing teams, or anyone looking to grow their personal brand on LinkedIn.

What you'll learn:

By the end of this course, you will be able to:

  • Optimize your profile so that it’s discoverable on LinkedIn
  • Design a content marketing strategy using key features and formats on the platform
  • Develop a tone of voice so that you can create compelling and relevant content
  • Formulate your own thought leadership style
  • Identify relevant audiences and measure success

Course agenda

LinkedIn
  • The strategic purpose of LinkedIn
  • Key features and how to use them
  • Audience usage (key stats)
  • New features and updates
Your Personal Profile
  • Becoming a thought leader
  • Building a personal brand vs. posting as brand
  • Tone of voice best practice
  • Adapting your profile for discovery
  • Privacy and safety
  • Dealing with negative comments
Content Marketing on LinkedIn
  • What is content marketing and why is it important?
  • Posting features (videos, articles, documents, etc)
  • How to use Twitter to compliment your LinkedIn activity
  • Best practice (formats, copy, frequency and hashtags)
Lead Generation
  • Building a sales funnel through your personal brand
  • Engaging prospects best practice
Content Planning in Detail (Personal Brand)
  • Setting objectives
  • Tools for content planning
  • Reactive vs. proactive posting (liking, commenting, sharing and hijacking the news agenda, business updates, general thought leadership)
  • Measuring the success of your activity
  • Case studies and best practices
Upcoming courses
Virtual Classroom
Employee Advocacy on LinkedIn
Thu, Nov 16 2023
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jan 29 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jan 29 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Mar 12 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Mar 12 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, May 14 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, May 14 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jul 22 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jul 22 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Sep 24 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Sep 24 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Nov 12 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Nov 12 2024
$549
ADD TO BASKET
Upcoming courses
Virtual Classroom
Employee Advocacy on LinkedIn
Thu, Nov 16 2023
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jan 29 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jan 29 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Mar 12 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Mar 12 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, May 14 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, May 14 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jul 22 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Mon, Jul 22 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Sep 24 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Sep 24 2024
$549
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Nov 12 2024
$1,000
ADD TO BASKET
Virtual Classroom
Employee Advocacy on LinkedIn
Tue, Nov 12 2024
$549
ADD TO BASKET
Book this course
$1,000 ex TAX
Loading...
Other options available
Discover our Social Media Academy
Boost your organisation's social strategy by creating a fully customisable learning programme that combines multiple disciplines and caters to all career stages.
Learn more
close
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy