YouTube has made it much easier for brands and agencies to consolidate their video buys in Display & Video 360 by offering an easy solution that provides plenty of traffic (more than 1 billion users worldwide).
Learn how to how to make the most out of your YouTube buys through Display & Video 360 on this one day course.
We’ll cover how to buy YouTube advertising through Display & Video 360, how to set up, run and optimise Trueview campaigns, as well as measure performance.
By the end of the course, you’ll understand how to incorporate the benefits that programmatic buying has on offer, including deduplication of audiences, better management of your frequency caps as well as how to reduce wastage and improve media efficiencies applied to your YouTube buys.
Our YouTube Buying in Display & Video 360 course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training facilities in San Francisco or Baltimore, or any location of your choice.