Google Ads: YouTube

Want to use YouTube to your advantage, but not sure where to start? Gain an introduction to the fundamental features and benefits of YouTube video advertising within Google Ads on this one-day course.

Book this course
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

YouTube is a huge and powerful platform providing an opportunity to reach users. This course gives you an overview of all the YouTube ads features available in the Google Ads platform, including set-up, targeting and ad creation.

Video campaigns are one of the campaign types available in Google Ads; they enable you to place ads on YouTube. During the session, we’ll explore Google Ads for video, showing you all the tools you need to create and run your own YouTube video campaigns.

You’ll learn about all the available targeting features for YouTube ads and when to use each one, and we’ll also go over YouTube metrics and brand lift studies – so you can ensure the campaigns you run are driving the results you want.

Our Google Ads: YouTube course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is for anybody looking for a fundamental understanding of YouTube advertising and how to implement display campaigns using Google Ads. You’ll also find it useful if you have previously run YouTube ad campaigns and want a refresher on the latest features within Google Ads.

What you'll learn:

By the end of this course, you will be able to:

  • Describe what YouTube advertising is and how it can be used
  • Understand how targeting features work and which features to select
  • Set up your own campaigns and ad groups
  • Select the different YouTube ad types available
  • Know what makes an effective YouTube ad

Course agenda

What is YouTube?
  • An introduction
  • YouTube timeline
YouTube Advertising
  • Buying YouTube ads
  • Reach
Targeting Features
  • Audiences
  • Demographics
  • Content
  • Devices
  • Advanced
  • Frequency Capping
YouTube Ad Types
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Video discovery ads
  • Bumper ads
  • Outstream ads
YouTube Ads Metrics
  • Key metrics
Brand Lift
  • Defining brand lift
  • Brand lift surveys
  • Tips for choosing and creating ads
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Independent Service Rating based on 1 verified reviews

Google Ads: YouTube

Very insightful and helpful

Stefan Wirtz 21 September, 2020