Google Ads: Shopping
Want to ensure your best-selling products appear on the first page of the shopping results? Our shopping specialists can help you achieve that on our Google Ads: Shopping training course.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Private
Whether you’re selling 20, 2,200 or 200,000 products online, the challenges you’ll face as an advertiser are all the same.
Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.
Led by one of our expert PPC team members, this course has been designed to help online retailers get to grips with managing shopping campaigns. You’ll learn how to effectively manage your product feeds and run multiple campaigns simultaneously, as well as how to provide your customers with better quality adverts relevant to their search.
Our Google Ads: Shopping course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.
What you’ll learn
By the end of this course, you will be able to:
Create and optimize a data feed in line with Google’s best practice
Effectively remarket products to users who have previously viewed them on-site
Launch and sell your products on YouTube
Create and optimize a shopping campaign in line with business objectives
Effectively market your products on mobile devices
Course agenda
Introduction to Google Ads: Shopping
- What is it and where do the ads appear?
- Benefits of Google Ads: Shopping
- How does it work and how much does it cost?
- The shopping value chain
Keywords
- Keyword match type recap
- Broad match keywords - revamped
- Common keyword issues
Google Merchant Center
- Merchant Center introduction
- Dashboard overview
- Merchant Center navigability
- Finding and fixing errors
- Account linking and settings
Data Feed
- Data feed introduction
- Attribute explanation
- Create the perfect feed
- Importing and exporting your inventory
- How to optimize a feed
- Importing and exporting your inventory
- Feed tips and best practice
Shopping Campaign
- Shopping campaign set-up
- Campaign strategy options
- How to bid efficiently across product groups
- What’s the best mobile strategy?
- Dynamic remarketing RLSA
- Local inventory ads Shopping Trueview Tracking options
Who it's for
If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Ads: Shopping course is designed for you. We’ll teach you what you need to know in order to set up, optimize and run profitable shopping campaigns.
BOOK THIS COURSE
Booking for a team or large group (5+ people)
For private sessions call our sales team