Google Ads: Shopping

4.8 / 5 Feefo reviews

Want to ensure your best-selling products appear on the first page of the shopping results? Our shopping specialists can help you achieve that on our Google Ads: Shopping training course.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Whether you’re selling 20, 2,200 or 200,000 products online, the challenges you’ll face as an advertiser are all the same.

Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.

Led by one of our expert PPC team members, this course has been designed to help online retailers get to grips with managing shopping campaigns. You’ll learn how to effectively manage your product feeds and run multiple campaigns simultaneously, as well as how to provide your customers with better quality adverts relevant to their search.

Our Google Ads: Shopping course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Ads: Shopping course is designed for you. We’ll teach you what you need to know in order to set up, optimize and run profitable shopping campaigns.

What you'll learn:

By the end of this course, you will be able to:

  • Create and optimize a data feed in line with Google’s best practice
  • Create and optimize a shopping campaign in line with business objectives
  • Effectively remarket products to users who have previously viewed them on-site
  • Effectively market your products on mobile devices
  • Launch and sell your products on YouTube

Course agenda

Introduction to Google Ads: Shopping
  • What is it and where do the ads appear?
  • Benefits of Google Ads: Shopping
  • How does it work and how much does it cost?
  • The shopping value chain
Google Merchant Center
  • Merchant Center introduction
  • Dashboard overview
  • Merchant Center navigability
  • Finding and fixing errors
  • Account linking and settings
Data Feed
  • Data feed introduction
  • Attribute explanation
  • Create the perfect feed
  • How to optimize a feed
  • Importing and exporting your inventory
  • Feed tips and best practice
Shopping Campaign
  • Shopping campaign set-up
  • Campaign strategy options
  • How to bid efficiently across product groups
  • What’s the best mobile strategy?
  • Dynamic remarketing
  • RLSA
  • Local inventory ads
  • Shopping Trueview
  • Tracking options

Upcoming courses

Thu, Jul 04 2024.Virtual Classroom
Google Ads: Shopping
R4,999 ex VAT
Thu, Sep 05 2024.Virtual Classroom
Google Ads: Shopping
R4,999 ex VAT
Thu, Nov 07 2024.Virtual Classroom
Google Ads: Shopping
R4,999 ex VAT
Fri, Feb 07 2025.Virtual Classroom
Google Ads: Shopping
R4,999 ex VAT
Fri, Apr 04 2025.Virtual Classroom
Google Ads: Shopping
R4,999 ex VAT
Fri, Jun 06 2025.Virtual Classroom
Google Ads: Shopping
R4,999 ex VAT
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4.8 / 5 Feefo reviews
Independent Service Rating based on 4 verified reviews

Google Ads: Shopping

Solid trainer and training material. Rated it as a 4 simply because I was hoping for a little more advanced tips/tricks on how to optimize and manage the shopping campaigns. But as a 101 for getting started with Shopping, it was great.

Trusted Customer 17 November, 2021

Google Ads: Shopping

Very insightful and great knowledge. Even by remote, the trainer managed to keep the session interactive, fun and engaging.

Trusted Customer 15 July, 2021

Google Ads: Shopping

COmprehensive training that gave me useful insights that I can use in my day to day work.

Leslie Robinson 11 May, 2021