Digital Marketing

4.9 / 5 Feefo reviews
Do you want to master the fundamentals of Digital Marketing? Discover the strategies, channels and tactics you need to deliver effective marketing campaigns in the digital world.
2 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Modern marketing means delivering the right message at the right moment to the right audience.

Our two-day course will kick-start or consolidate your digital marketing knowledge so you can gain new skills, reach your audience online and navigate the ever-changing world of digital marketing.

During the session, you'll immerse yourself in the digital marketing industry and explore theoretical and strategic approaches to digital marketing. We’ll also provide practical insights into the leading digital channels, including Email, Search, Social Media, PPC, Display & Video. We also look at the importance of data, tracking and measurement within digital campaigns.

Our Digital Marketing course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

If you’re a business that’s looking to provide your teams with an extensive learning experience, we also offer a Digital Marketing Strategy Online course that will help teams to solidify their digital marketing knowledge and build a real-life strategy.

Course overview

Who should attend:

Whether you’re a C-Level executive hoping to get a better understanding of your business's digital marketing plans or a graduate trying to break into the marketing industry, this course will solidify any existing knowledge and give a rounded view of the current digital marketing landscape.

If you’re in a finance, data science, or other non-activation media related role, you’ll benefit from learning about how media can be planned for maximum efficiency, and how to troubleshoot common challenges.

What you'll learn:

By the end of this course, you will be able to:

  • Identify the key principles of delivering effective digital marketing campaigns
  • Clearly identify your marketing objectives and how to measure the success of individual tactics / your overall strategy
  • Build an audience targeting strategy across different digital channels
  • Select that digital channels that are appropriate for your brand and audience base
  • Build integrated omni-channel campaigns rather than focusing on individual platforms and silos

Course agenda

Introduction to Digital Marketing Theory
  • Marketing fundamentals
  • Marketing in a digital world
  • Principles of marketing effectiveness
Digital Marketing
  • Introducing the Marketing Funnel
  • Digital marketing channels
  • Setting digital objectives
  • Digital marketing measurement: Principles and metrics
Data and Targeting
  • Utilizing first, second and third-party data
  • Targeting principles: Contextual and behavioral targeting
Email Marketing
  • The role of email
  • Privacy and database management
  • Principles for success
Search Engine Optimization
  • The evolving search results
  • How search engines evaluate content
  • Keyword and content research
  • Common SEO objectives
  • Optimization fundamentals
Organic Social Media
  • The changing social media landscape
  • The role of organic social
  • Humanising your brand
  • Building consumer trust
Social Media Advertising
  • Paid search objectives
  • Ad formats and content
  • Audience targeting
Paid Search
  • The role of paid search
  • Introduction to Google Ads
  • The auction process
  • Account structure
  • Keywords bidding and Match Types
Display & Video Advertising
  • Introduction to programmatic advertising
  • The Google Display Network
  • GDN Ad formats
  • Youtube Ad formats
  • GDN Audience segments
Retail Media Marketing
  • Benefits and evolution
  • Amazon spotlight
Digital Marketing Measurement
  • Measurement principles and evolution
  • Media platform measurement vs Analytics
  • Introduction to Google Analytics 4
  • Attribution introduction and use cases

Next Steps:

If you’re looking to delve into some of the more specific channels covered in this course, why not start with our Email Marketing course, which will show you how to create and consolidate your email marketing strategy?

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Independent Service Rating based on 31 verified reviews
Digital Marketing
Denise 7 July, 2022
The holistic overview of the course was helpful. I enjoyed the course however I do feel it needed to be spread out across more days as by the end of the course it was tiring trying to cramp the content into two days. Please also try emailing the slides instead of the link as many employees dont allow for downloads from links
Digital Marketing
Trusted Customer 14 December, 2021
Very informative and engaging sessions with the Jellyfish Team. Looking forward to our additional sessions.
Digital Marketing
Trusted Customer 15 July, 2021
Very interesting, amazing trainer