Digital Marketing

Name: Digital Marketing
Price: 1099.00 USD

4.9 / 5 Feefo reviews

Do you want to master the fundamentals of Digital Marketing? Discover the strategies, channels and tactics you need to deliver effective marketing campaigns in the digital world.

2 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Modern marketing means delivering the right message at the right moment to the right audience.

Our two-day course will kick-start or consolidate your digital marketing knowledge so you can gain new skills, reach your audience online and navigate the ever-changing world of digital marketing.

During the session, you'll immerse yourself in the digital marketing industry and explore theoretical and strategic approaches to digital marketing. We’ll also provide practical insights into the leading digital channels, including Email, Search, Social Media, PPC, Display & Video. We also look at the importance of data, tracking and measurement within digital campaigns.

Our Digital Marketing course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

If you’re a business that’s looking to provide your teams with an extensive learning experience, we also offer a Digital Marketing Strategy Online course that will help teams to solidify their digital marketing knowledge and build a real-life strategy.

Course overview

Who should attend:

Whether you’re a C-Level executive hoping to get a better understanding of your business's digital marketing plans or a graduate trying to break into the marketing industry, this course will solidify any existing knowledge and give a rounded view of the current digital marketing landscape.

If you’re in a finance, data science, or other non-activation media related role, you’ll benefit from learning about how media can be planned for maximum efficiency, and how to troubleshoot common challenges.

What you'll learn:

By the end of this course, you will be able to:

Identify the key principles of delivering effective digital marketing campaigns
Clearly identify your marketing objectives and how to measure the success of individual tactics / your overall strategy
Build an audience targeting strategy across different digital channels
Select that digital channels that are appropriate for your brand and audience base
Build integrated omni-channel campaigns rather than focusing on individual platforms and silos

Course agenda

Introduction to Digital Marketing Theory

Marketing fundamentals
Marketing in a digital world
Principles of marketing effectiveness

Digital Marketing

Introducing the Marketing Funnel
Digital marketing channels
Setting digital objectives
Digital marketing measurement: Principles and metrics

Data and Targeting

Utilizing first, second and third-party data
Targeting principles: Contextual and behavioral targeting

Email Marketing

The role of email
Privacy and database management
Principles for success

Search Engine Optimization

The evolving search results
How search engines evaluate content
Keyword and content research
Common SEO objectives
Optimization fundamentals

Organic Social Media

The changing social media landscape
The role of organic social
Humanising your brand
Building consumer trust

Social Media Advertising

Paid search objectives
Ad formats and content
Audience targeting

Paid Search

The role of paid search
Introduction to Google Ads
The auction process
Account structure
Keywords bidding and Match Types

Display & Video Advertising

Introduction to programmatic advertising
The Google Display Network
GDN Ad formats
Youtube Ad formats
GDN Audience segments

Retail Media Marketing

Benefits and evolution
Amazon spotlight

Digital Marketing Measurement

Measurement principles and evolution
Media platform measurement vs Analytics
Introduction to Google Analytics 4
Attribution introduction and use cases

Next Steps:

If you’re looking to delve into some of the more specific channels covered in this course, why not start with our Email Marketing course, which will show you how to create and consolidate your email marketing strategy?

Book this course

Call our sales team today

+1 (443) 8365333