Digital Marketing

4.9 / 5 Feefo reviews

Are you looking to master the fundamentals of marketing in the digital world? Discover the strategies, channels, and tactics you need in our 2-day digital marketing course.

Book this course
$1,099 ex TAX
2 day course
Certificate of Attendance
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

In today’s digitally driven world, understanding the fundamentals of digital marketing is essential for any marketing professional or business owner.

This two-day introductory course is designed to provide a comprehensive overview of the digital marketing landscape, helping participants grasp how various channels work together to build effective online strategies.

Through interactive sessions, real-life examples, and hands-on exercises, you’ll explore key areas including SEO, social media, paid advertising, and analytics. By the end of the course, you'll be equipped with the practical knowledge needed to begin planning and executing successful digital marketing campaigns.

Our Introduction to Digital Marketing course is available via virtual classroom. We also offer private training at a location of your choice across the US, globally or online.

If you’re a business that’s looking to provide your teams with an extensive learning experience, we also offer a Digital Marketing Strategy Online course that will help teams to solidify their digital marketing knowledge and build a real-life strategy.

Course overview

Who should attend:

This course is perfect for:

  • Experienced marketers seeking to enhance digital skills
  • SEO, Social Media, or Paid Media specialists aiming to broaden their knowledge
  • Business owners and entrepreneurs promoting their businesses online
  • Recent graduates entering the digital marketing industry

What you'll learn:

By the end of this course, you will be able to:

  • Identify the key principles of effective digital marketing campaigns
  • Set clear marketing objectives and measure success
  • Develop audience targeting strategies across digital channels
  • Select appropriate digital channels for their brand and audience
  • Create integrated omni-channel campaigns

Course agenda

Marketing Fundamentals
  • Core principles of marketing effectiveness
  • The digital shift: attention, relevance, brand building vs performance
  • Traditional vs digital roles in the funnel
Digital Strategy & Funnel Planning
  • The modern marketing funnel (awareness to loyalty)
  • Digital channel mix explained
  • Setting measurable objectives
  • Mapping goals to the funnel
SEO: Getting Found in Search
  • How search engines work in 2025
  • Keyword and topic research
  • On-page and technical optimisation basics
  • What content ranks now
Paid Search (PPC)
  • The need for paid search
  • Google Ads overview (Search, Performance Max)
  • Keyword match types and targeting options
  • Writing ad copy that converts
  • Ad extensions, bidding and budgets
  • Measuring success: CTR, CPC, Quality Score
Organic Social Media
  • Today's social media landscape
  • Humanising your brand and building community
  • Content that engages (stories, Reels, carousels, short video)
  • Measuring trust and tone
Paid Social Advertising
  • Platforms: Meta, TikTok, LinkedIn, Snap Creative formats: Reels ads, Spark Ads, Thought Leader ads
  • Audience targeting: AI, custom, lookalikes
  • Budgeting and campaign tips
Display & Video Ads
  • Programmatic basics and Google Display Network
  • GDN formats and audiences (affinity, in-market, custom intent)
  • YouTube Ads: Shorts, TrueView, bumper
  • Creative best practices for attention and clarity
Measurement & Analytics
  • Platform metrics vs analytics tools
  • Key metrics: ROAS, CPA, CLV
  • Attribution models in 2025
  • GA4 essentials: tracking, reporting, insights
Media Planning Workshop
  • Aligning budget to goals
  • Choosing the right channels
  • Mapping timelines, KPIs, creatives
Future Trends & Tools

Next Steps:

If you’re looking to delve into some of the more specific channels covered in this course, why not check out some of our course categories below:

Upcoming courses

Mon, Jul 21 2025.Virtual Classroom
Digital Marketing
$1,099
Wed, Oct 15 2025.Virtual Classroom
Digital Marketing
$1,099
Mon, Jan 26 2026.Virtual Classroom
Digital Marketing
$1,099
Wed, Apr 15 2026.Virtual Classroom
Digital Marketing
$1,099
Mon, Jul 20 2026.Virtual Classroom
Digital Marketing
$1,099
Wed, Oct 14 2026.Virtual Classroom
Digital Marketing
$1,099
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4.9 / 5 Feefo reviews
Independent Service Rating based on 32 verified reviews

Digital Marketing

Friendly yet comprehensive course for beginners.

Trusted Customer 8 March, 2024

Digital Marketing

The holistic overview of the course was helpful. I enjoyed the course however I do feel it needed to be spread out across more days as by the end of the course it was tiring trying to cramp the content into two days. Please also try emailing the slides instead of the link as many employees dont allow for downloads from links

Denise 7 July, 2022

Digital Marketing

Very informative and engaging sessions with the Jellyfish Team. Looking forward to our additional sessions.

Trusted Customer 14 December, 2021

Frequently asked questions

  • What is digital marketing?

    Digital marketing uses online channels and technology to promote and advertise products or services. It involves various strategies such as social media marketing, SEO, email marketing, content marketing, and paid advertising. The goal is to reach a target audience, engage them, and drive conversions or sales through digital platforms like websites, social media, and search engines.

  • Is this course suitable for beginners?

    This course is our introduction to the subject of digital marketing and is well-suited to those who are new to the subject, or who want to expand their existing knowledge to cover other channels or digital platforms.

  • Can this course be booked privately?

    All our digital marketing courses are available to book privately and can be tailored to suit your needs. Private training can be delivered online, at our London offices in the Shard, or at a venue of your choice.

  • Is this course available online?

    You can choose online or face-to-face delivery for all of our digital marketing courses. If you want to study online, select the virtual delivery option when booking your training.

  • Is certification offered upon completion?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have completed the Digital Marketing course.

  • Can I access the course materials after completion?

    Our full training slides are always provided to those who sit all of our training courses. These will include links to examples, tools, and other resources discussed during the sessions.

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